Content Creator

Giza, Egypt

Key Responsibilities

Content Development:

Develop and produce high-quality, creative content for digital platforms, including but not limited to blog posts, social media,videos, and other formats, ensuring content is engaging, on-brand, and aligned with company objectives.
Collaborate with the marketing team to align content with overall marketing strategies and objectives, ensuring all content efforts support key campaigns and initiatives.

Social Media & Engagement

Play a crucial role in maintaining consistency and on-brand messaging across blnk’s social media platforms, ensuring that each post resonates with the target audience and aligns with the company's voice and tone.
Create compelling posts designed to encourage audience interaction, drive engagement, and promote community growth across all digital platforms.
Stay informed about industry trends, content marketing best practices, and emerging platforms to ensure the content strategy remains fresh,innovative, and relevant to current market demands.

Collaboration &Strategy

Work closely with the marketing team to ensure content aligns with overall brand messaging, voice, and objectives, maintaining consistency across all touchpoints.

Performance &Optimization

Use insights and analytics to optimize content strategies, making data-driven decisions that improve audience engagement and enhance the effectiveness of campaigns.
Develop and maintain a content calendar to ensure a consistent and engaging flow of content throughout the year, ensuring timely execution of campaigns and content delivery.
Plan and execute content campaigns that are aligned with key marketing initiatives, working collaboratively to create meaningful experiences for the target audience.
Create educational content, such as financial literacy articles, video tutorials, and informative blog posts, that position blnk as a thought leader in the fintech space and foster deeper engagement with the audience.
Implement advanced SEO tactics, including keyword research, backlinking strategies, and on-page SEO optimization, to enhance organic reach, drive website traffic, and improve conversion rates for key content pieces.

Minimum Qualifications

Minimum Experience

Minimum 2-4 Years of experience as a content creator with a strong portfolio across various content types.
Familiarity with social media platforms (Facebook, TikTok, Instagram) and content strategy.
Basic understanding of SEO and how it applies to content.
Experience working in fast-paced environments and meeting tight deadlines.

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