Content Creator

Who we are:

Al Marwan Group is a holding company established in 1978. Over the years, we have built a strong and diversified portfolio in Real Estate Development & Management, Hospitality, General Contracting, and Heavy Machinery trading, providing innovative solutions for the Construction, Mining, Oil, and Gas industries.

Role Snapshot

A highly creative and strategic Content Creator/Strategist whom blends creativity with analytical thinking, developing engaging content including - campaign strategies, content calendars, design briefs, and video scripts . The candidate will ideate, plan, and execute content strategies that boost brand awareness, drive engagement, and deliver measurable results.

Key Responsibilities

• Content Strategy & Planning
• Develop and execute monthly/quarterly content strategies aligned with overall marketing and business goals.
• Research audience insights, competitor activity, and industry trends to identify new opportunities.
• Build and manage content calendars across social media, web, email, and offline channels.
• Content Creation
• Produce high-quality, engaging content: captions, scripts, case studies, & campaign copy.
• Collaborate with designers, video producers, and social media managers to develop creative assets (visual + written).
• Adapt content style and tone for different platforms (Instagram, LinkedIn, YouTube, website, etc.).
• Campaign Execution
• Conceptualize creative campaigns, storytelling angles, and brand activations.
• Ensure consistency of voice, style, and brand messaging across all channels.
• Influencer & Creator Partnerships
• Identify, vet, and onboard influencers/creators aligned with brand and campaign objectives.
• Negotiate deliverables, timelines, usage rights, whitelisting, and compensation (paid/affiliate/gifting).
• Draft/coordinate briefs, ensure brand guidelines and disclosure compliance (e.g., #ad), and manage approvals.
• Oversee end-to-end execution: outreach, contracting (with Legal/Procurement), product seeding, content tracking.
• Monitor performance (reach, engagement, CTR, conversions, CPA/ROAS), optimize partnerships, and scale top performers.
• Maintain a creator CRM and pipeline; nurture relationships for always-on advocacy.
• Performance & Optimization
• Test different formats, hooks, and storytelling approaches for optimization.
• Work closely with social specialists and marketing analysts to refine strategies based on data.

Requirements

• 2-3 years in content strategy or creative role.
• Bilingual in both English and Arabic Bilingual Arabic & English (excellent copywriting/presentation in both).
• Ability to adapt tone across technical, lifestyle, and corporate sectors.
• Skilled in hooks, storytelling, and platform-native content.
• Comfortable leading direction during shoots.

Technical Tools:

• Canva Pro – Ability to create quick designs, apply templates, and maintain brand kits.
• CapCut (or similar video editing apps) – Skilled in editing TikTok short-form content using trending formats.
• Project Management Tools (Notion, Trello, or Asana) – Experience maintaining content calendars, collaborating with teams, and tracking progress.
• AI-assisted Tools (e.g., ChatGPT, Runway, MidJourney, DALL·E, Stable Diffusion) – Comfortable using AI to draft captions, repurpose content, generate visuals, and support creative ideation.
• Google Workspace (Docs, Sheets, Drive, Slides, Gmail) – Proficiency in managing files, collaborating, and communicating within the ecosystem.