Content Creator

Job Overview
We are seeking a talented and detail-oriented Content Writer to join our dynamic marketing team. The ideal candidate will be responsible for creating engaging, high-quality content across various digital platforms, including websites, blogs, social media, and email campaigns. This role requires a strong understanding of content strategy, SEO best practices, and digital marketing trends to effectively communicate our brand message and drive audience engagement. The Content Writer will collaborate with designers, marketers, and developers to produce compelling content that aligns with our overall marketing objectives.

Responsibilities

• Develop and produce original content for websites, blogs, social media channels, email campaigns, white papers, and other marketing materials.
• Conduct keyword research to optimize content for SEO and improve search engine rankings.
• Manage content calendars and ensure timely delivery of content across all platforms.
• Edit and proofread content to ensure clarity, consistency, and adherence to brand voice and style guidelines.
• Utilize content management systems such as WordPress to publish and update web content efficiently.
• Incorporate multimedia elements like images, videos, and graphics using Adobe Creative Suite tools such as Photoshop and video editing software to enhance content appeal.
• Collaborate with graphic designers, videographers, photographers, and marketers to produce integrated marketing campaigns.
• Monitor website analytics using tools like Google Analytics to assess content performance and identify opportunities for improvement.
• Assist in developing content strategies aligned with overall marketing goals including social media management, digital marketing campaigns, e-commerce initiatives, and B2B marketing efforts.
• Stay updated on industry trends in content creation, SEO techniques, social media marketing, and emerging digital tools to continuously improve content quality.

Experience

• Proven experience in content writing or digital marketing roles with a portfolio demonstrating a range of writing styles across multiple platforms.
• Strong knowledge of SEO principles, keyword research tools, and content optimization strategies.
• Proficiency in WordPress or other CMS platforms for managing website content.
• Familiarity with HTML/CSS basics for formatting web pages is preferred.
• Experience with Adobe Creative Suite (Photoshop, Illustrator) for graphic design; video editing skills are a plus.
• Ability to analyze data using Google Analytics to inform content decisions.
• Knowledge of social media management tools and strategies for social media marketing campaigns.
• Understanding of email marketing platforms and automation tools for executing integrated campaigns.
• Excellent copywriting skills with an eye for detail in editing and proofreading. Join our team if you are passionate about creating impactful digital content that engages audiences and supports innovative marketing initiatives!

Job Type: Full-time

Pay: $26.05 - $31.37 per hour

Work Location: Remote