Roles & Responsibilities:
- Research and write SEO-optimized content, including blog posts, website pages, product descriptions, and landing pages.
- Conduct keyword research to identify content opportunities and optimize for search engines.
- Implement on-page SEO techniques, including meta titles, descriptions, headings, and internal linking.
- Collaborate with the marketing and SEO teams to develop content strategies aligned with business goals.
- Edit and proofread content to ensure clarity, accuracy, and consistency.
- Stay updated with the latest SEO trends, Google algorithm updates, and content marketing strategies.
- Monitor and analyze content performance using tools like Google Analytics and Search Console.
Key Responsibilities:
- Create original, brand-aligned content.
- Write for blogs, social media, and brochures.
- Research automotive topics.
- Plan content strategy.
- Use SEO best practices.
- Collaborate with teams.
- Edit and proofread.
- Adapt content for platforms.
- Monitor performance.
- Ensure brand consistency.
Qualification & Skills:
- Bachelor’s degree in Marketing, Communications, Journalism, or related field.
- 2-3 years of experience in content writing, preferably in automotive or related industries.
- Strong writing, storytelling, and copyediting skills.
- Knowledge of SEO best practices and digital marketing strategies.
- Familiarity with social media platforms and content management systems.
- Ability to research automotive industry trends and create relevant content.
- Proficient in English; Arabic skills are a plus.
- Experience with editing and proofreading for accuracy and clarity.
- Training or certification in content writing, digital marketing, or SEO is advantageous.
- Portfolio of writing samples demonstrating automotive or technical knowledge is beneficial.
- Skills in visual storytelling and multimedia content creation add value.
- Basic understanding of digital tools and technologies for content publishing and analytics.
Technical Competencies:
- Strong writing, editing, and SEO skills.
- Familiar with social media and CMS.
- Researches automotive trends and creates relevant content.
- Knows digital tools for publishing and analytics.
- Basic multimedia content skills.
Behavioral Competencies:
- Good communication and teamwork.
- Detail-oriented and creative.
- Adaptable to market and platform changes.
- Self-motivated with time management.
- Customer-focused with UAE market awareness.
- Open to feedback and improvement.
Job Type: Full-time