Content Creator

Overview
We are seeking a creative and detail-oriented Content Creator to join our dynamic marketing team. This role involves developing engaging digital content across multiple platforms to enhance brand visibility and drive audience engagement. The ideal candidate will have a strong background in content strategy, digital marketing, and multimedia production, with proficiency in various content management tools and design software. This position offers an exciting opportunity to shape our brand narrative through innovative content creation and strategic marketing initiatives.

Duties

• Develop, produce, and publish high-quality content for websites, social media, email campaigns, blogs, and other digital channels.
• Implement SEO best practices, including keyword research and content optimization, to improve organic search rankings.
• Manage content calendars and coordinate with cross-functional teams to ensure timely delivery of marketing materials.
• Utilize Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro) for graphic design, photo editing, and video production.
• Maintain and update content management systems such as WordPress and other platforms to ensure website accuracy and freshness.
• Write compelling copy for various formats including white papers, case studies, product descriptions, and social media posts.
• Conduct analytics using tools like Google Analytics to measure content performance and inform future strategies.
• Manage social media accounts by creating engaging posts, scheduling content, and analyzing engagement metrics.
• Support e-commerce initiatives through content creation that enhances product listings and promotional campaigns.
• Collaborate on content strategy development aligned with overall marketing goals and brand positioning.
• Assist in videography projects including filming, editing, and post-production to create engaging visual content.
• Stay updated on industry trends such as digital marketing innovations, marketing automation tools, and emerging social media platforms.

Experience

• Proven experience in digital content creation with a portfolio demonstrating work across multiple channels.
• Strong skills in SEO techniques, keyword research, and analytics tools like Google Analytics.
• Proficiency in Adobe Creative Suite (Photoshop, Premiere Pro), HTML/CSS knowledge is a plus.
• Experience with WordPress or other CMS platforms for website management.
• Excellent copywriting skills with the ability to craft clear, persuasive messages tailored to target audiences.
• Familiarity with social media management tools and strategies for social media marketing campaigns.
• Knowledge of content management systems (CMS), email marketing platforms, and marketing automation tools is desirable.
• Ability to produce high-quality photography and videography content that aligns with brand standards.
• Strong understanding of digital marketing principles including content strategy, B2B marketing, e-commerce integration, and lead generation techniques. This position is ideal for a motivated individual passionate about storytelling through digital media who thrives in a fast-paced environment dedicated to innovative marketing solutions.

Job Types: Full-time, Part-time

Pay: From $15.00 per hour

Expected hours: 20 – 40 per week

Work Location: In person