Content Creator

<Job Overview>
We are seeking a dynamic and passionate Content Creator to join our creative team! In this role, you will craft compelling, high-quality content that engages our target audiences across multiple platforms. Your expertise will help shape our brand voice, support marketing campaigns, and enhance our digital presence. This paid position offers an exciting opportunity to influence content strategy, develop diverse content types, and collaborate with cross-functional teams to deliver impactful messaging. If you thrive in a fast-paced environment and have a knack for storytelling combined with technical skills, we want to hear from you!

<Duties>

• Develop and produce engaging content for websites, blogs, social media, email campaigns, white papers, and other digital channels.
• Implement SEO best practices by conducting keyword research and optimizing content to improve search engine rankings.
• Collaborate with marketing and design teams to create visually appealing content using Adobe Creative Suite tools like Photoshop and Illustrator.
• Manage content calendars and publish content using WordPress or other content management systems (CMS).
• Edit and proofread all content to ensure clarity, accuracy, and consistency aligned with brand voice standards.
• Incorporate multimedia elements such as images, videos, and infographics through videography and photography skills to enhance storytelling.
• Utilize HTML and CSS knowledge to format web pages and ensure responsive design standards are met.
• Analyze website traffic and engagement metrics using Google Analytics to refine content strategies.
• Support social media management by creating posts, scheduling campaigns, and monitoring engagement across platforms like Facebook, Twitter, LinkedIn, and Instagram.
• Assist in developing comprehensive content strategies that align with marketing goals including B2B marketing efforts and e-commerce initiatives.
• Contribute to digital marketing efforts through email marketing campaigns, marketing automation tools, and social media marketing strategies.

<Skills>

• Proven experience in content creation across digital platforms with a strong portfolio demonstrating versatility in writing styles.
• Expertise in SEO techniques including keyword research, on-page optimization, and understanding of search engine algorithms.
• Proficiency with Adobe Creative Suite (Photoshop, Illustrator) for basic graphic design and visual content creation.
• Strong knowledge of WordPress CMS for publishing and managing website content efficiently.
• Solid understanding of HTML and CSS for formatting web pages; familiarity with responsive design principles is a plus.
• Excellent editing and proofreading skills to ensure high-quality output free of errors.
• Experience with videography, video editing software, photography, and creating multimedia content is highly desirable.
• Familiarity with social media management tools for scheduling posts, analytics tracking, and campaign optimization.
• Ability to conduct keyword research using tools like Google Keyword Planner or SEMrush to inform content strategy.
• Knowledge of digital marketing channels including email marketing platforms (e.g., Mailchimp), marketing automation tools, Google Analytics for data analysis, and overall content marketing best practices.
• Understanding of e-commerce platforms and online retail strategies is beneficial for supporting product-related content initiatives.
• Strong copywriting skills with the ability to craft clear messages tailored for diverse audiences—B2B or B2C—depending on project needs. Join us as a Content Writer if you're eager to produce innovative content that drives engagement while sharpening your skills across the latest digital marketing tools! This paid role offers a vibrant environment where your creativity can flourish alongside strategic thinking—helping us tell stories that resonate globally!

Pay: $10.00 - $30.00 per hour

Work Location: Hybrid remote in Scranton, PA 18503