Content Creator

Role Overview

The Content Creator will be responsible for producing engaging, high-quality visual and written content that brings the brand to life across digital platforms. This role plays a key part in storytelling, audience engagement, and supporting marketing campaigns through the creation of channel-specific, creative content. The ideal candidate is innovative, hands-on, and performance-driven, with a strong understanding of social and digital trends.

Key Responsibilities:

1. Content Creation & Production

• Create high-quality photos, videos, reels, stories, static posts, blog visuals, and digital assets.
• Develop platform-specific content formats optimized for TikTok, Instagram, website, and email marketing.
• Handle end-to-end content production, from concept development to shooting, editing, and publishing.

2. Brand Alignment & Storytelling

• Translate brand guidelines, tone of voice, and campaign objectives into compelling, on-brand content.
• Ensure all content supports brand awareness, engagement, reach, and conversion goals.
• Adapt storytelling style to suit different channels while maintaining brand consistency.

3. Content Planning & Execution

• Plan and execute content calendars aligned with campaigns, product launches, and key brand moments.
• Collaborate closely with marketing, brand, and social media teams to support integrated campaigns.
• Ensure timely delivery of content across all platforms.

4. Performance Monitoring & Optimization

• Track and analyze content performance, including engagement rate, reach, views, saves, and clicks.
• Use insights and trends to continuously optimize content formats, messaging, and creative direction.
• Test new content styles and formats to improve performance.

5. Asset Management

• Maintain a well-organized and up-to-date library of content assets (photos, videos, raw files, edited files).
• Ensure content is easily accessible and reusable across teams and platforms.

Qualifications & Experience

• Bachelor’s degree in Marketing, Communications, Media, or a related field (preferred).
• 2–4 years of experience in content creation, social media, or digital marketing.
• Strong portfolio showcasing photo, video, and social content.
• Experience with content creation tools (e.g., Adobe Creative Suite, CapCut, Final Cut, Canva).
• Familiarity with social media platforms, trends, and best practices.

Key Skills & Competencies

• Strong visual storytelling and creative thinking
• Platform-specific content creation (TikTok, Instagram, digital)
• Basic understanding of performance metrics and optimization
• Excellent time management and organizational skills
• Ability to work independently and collaboratively
• High attention to detail and brand consistency

Job Types: Full-time, Permanent

Work Location: In person