Content Creator

Content Creator

Job Purpose

To plan, create, and manage high-quality creative content that reflects the brand identity, increases audience engagement, and supports marketing objectives across various digital platforms.

Key Duties & Responsibilities1️ Content Creation

• Produce written, visual, and video content (texts, images, videos, reels, stories, shorts).
• Write creative captions aligned with the brand’s tone of voice and identity.
• Develop innovative content ideas aligned with marketing campaigns, seasons, and events.
• Repurpose content into multiple formats across different platforms.

2️ Social Media Management

• Publish content according to the approved content calendar.
• Monitor and engage with audience interactions (comments, messages, inquiries) in coordination with the marketing team.
• Track post performance and suggest continuous improvements.

3️ Planning & Analysis

• Prepare weekly/monthly content plans in coordination with the marketing team.
• Analyze content performance using analytics tools (Reach, Engagement, Views, CTR).
• Prepare periodic reports with insights and recommendations.

4️ Brand Identity & Visual Consistency

• Ensure full compliance with the brand’s visual identity and tone of voice.
• Coordinate with designers or photographers when required.
• Maintain high content quality in terms of language, visuals, and overall presentation.

5️ Event Coverage

• Cover events, promotions, launches, and special activities on-site or digitally.
• Create real-time content (Live, Stories) when needed.

Required Qualifications Education

• Bachelor’s degree in Marketing, Media, Journalism, Mass Communication, or a related field (preferred).

Experience

• 1–3 years of experience in content creation or social media management.
• Previous experience in hospitality, restaurants, or branded environments is a plus.

Required SkillsTechnical Skills

• Strong creative writing skills in English (Arabic is a strong advantage).
• Basic proficiency in design tools (Canva, Photoshop, or similar).
• Understanding of social media algorithms (Instagram, TikTok, Facebook, Snapchat, etc.).
• Basic knowledge of video shooting and editing (mobile editing or simple software).

Soft Skills

• High creativity and idea-generation ability.
• Strong attention to detail.
• Excellent time management and deadline commitment.
• Teamwork and effective communication skills.
• Ability to work under pressure, especially during peak seasons.

Key Performance Indicators (KPIs)

• Engagement rate.
• Follower growth.
• Reach and views.
• Adherence to the content calendar.
• Content quality and brand alignment.

Work Environment

• Office-based with fieldwork as required.
• Relatively flexible working hours depending on campaigns and events.
• Continuous coordination with marketing, operations, and design teams.

Job Type: Full-time