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Content Creator
Responsibilities
- Conceptualize, shoot, and edit vibrant, impactful content—including Reels, TikToks, IGTV videos, behind-the-scenes footage, and innovative digital assets—to energize:Product launches, Brand partnerships, In-store events, Influencer activations
- Collaborate with our External Creator Network (ECN):
- Provide clear, strategic, and inspiring concept direction and feedback to external creators.
- Regularly scout, evaluate, and onboard new talent, expanding and refreshing our ECN roster monthly.
- Collaborate closely with internal teams including eCommerce, Marketing, Retail, Talent Acquisition, and more to ensure all content aligns strategically with product initiatives, campaign themes, and editorial storytelling.
- Maintain and elevate the iconic aesthetic, ensuring consistency and innovation in brand voice and visual identity across all creative outputs.
- Leverage AI-powered tools specifically for creative concept ideation and efficient content execution.
- Actively stay ahead of digital content trends, identifying and leveraging opportunities to innovate and engage audiences across platforms.
- Demonstrate agility in accepting and incorporating feedback within a fast-paced, highly collaborative environment.
- Partner creatively and strategically with influencers to ideate and execute compelling campaigns.
- Review, edit, and polish content to ensure excellence in quality, clarity, originality, and performance.
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Participate proactively in content strategy discussions, contributing fresh, data-driven insights to continuously evolve our creative direction.
- 4+ years of proven experience in photography, videography, content editing, and content strategy.
- Exceptional fashion and model photography skills; retail or eCommerce experience is highly desirable.
- Deep, intuitive understanding of social media platforms and mastery in creating content optimized for each.
- Familiarity with AI-powered content tools and analytics platforms.
- Outstanding organizational skills, capable of managing multiple projects under tight deadlines with grace and efficiency.
- Strong communication and presentation skills, with the ability to clearly articulate creative concepts and effectively present ideas both internally and externally.
- High cultural and social awareness, demonstrating sensitivity, inclusivity, and an active understanding of social conversations, trends, and topics relevant to the community.
- Adaptable and comfortable thriving in a high-energy, high-output creative environment.
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