Content Creator and Marketing Coordinator

For interested candidates, kindly fill out our pre employment from to assist with your application through the below link.

https://forms.gle/HhM3h5eiaqvANYYG6

Note: Only shortlisted candidates will be contacted for further steps in the selection process.

Job Title: Content Creator & Marketing Coordinator

Location: Dubai, UAE

The Company

One of the UAE’s leading sports services companies. We are passionate about delivering high-quality sports coaching and development programs, school ECAs, holiday camps, facility management, and PE staffing.

The Role

Overview: The Content Creator & Marketing Coordinator supports daily marketing activities by creating high-quality, engaging content, managing social media channels, and assisting with campaigns across digital platforms, venues, and events. The role requires a dynamic and creative individual with a strong eye for detail, a track record of producing compelling content, and an understanding of how to position and sell a premium sports academy to both parents and teenage athletes.

The role involves capturing real-life activity across Elite Sports Academy venues, translating authentic training moments, pathways, fun, and educational value into polished photo and video content that reflects the premium standards, professionalism, and aspirational nature of Elite Sports Academy.

1. Content Creation & Strategy

• Plan, create, and publish high-quality content, including images, videos, graphics, and written posts, aligned with the brand’s voice and marketing objectives.
• Capture engaging photo and video content for all social media platforms, which will require regular visits to company venues and events.
• Develop and manage content calendars and campaign plans across all digital platforms.
• Stay up to date with social media trends, platform updates, and audience insights to ensure content remains relevant and engaging.
• Ensure consistent branding, messaging, and visual standards across digital, print, and on-site marketing materials.

2. Digital Marketing & Social Media Management

• Manage and maintain all social media platforms, including Instagram, Facebook, TikTok, LinkedIn, and YouTube.
• Write captions, schedule posts, and monitor performance, engagement, and community interaction.
• Respond promptly and professionally to online comments, messages, reviews, and inquiries.
• Support the setup, monitoring, and reporting of paid advertising campaigns (Meta Ads, Google Ads).
• Coordinate with internal teams to regularly update website content, visuals, and promotional materials.
• Conduct monthly audits of platform performance to optimise engagement and growth.

3. Campaigns & Brand Promotion

• Plan and execute marketing campaigns for term programs, holiday camps, leagues, tournaments, and special events.
• Coordinate the design, printing, and distribution of marketing materials, including flyers, banners, signage, uniforms, and merchandise.
• Identify and explore new opportunities to increase brand awareness, reach, and engagement.
• Support influencer and partnership collaborations, including briefing and content coordination, where applicable.

4. Communication & CRM Marketing

• Draft and distribute newsletters, promotional emails, and WhatsApp/SMS campaigns using CRM tools such as Mailchimp.
• Maintain, update, and segment customer databases for targeted marketing outreach.
• Collect and share content, stories, photos, and updates from venues and internal teams to support ongoing campaigns.

5. Event & On-Site Marketing Support

• Attend events, sign-up days, school visits, and tournaments to capture content and support on-site marketing activities.
• Assist with event activations, open days, and promotional setups.
• Ensure timely setup and availability of marketing signage and materials at venues and events.
• Capture testimonials (video or written) from parents, coaches, or players for future content use.

6. Reporting & Administration

• Prepare monthly reports on social media performance, email marketing, and campaign results.
• Maintain and update the marketing calendar with key campaigns, deadlines, and content schedules.
• Track marketing spend and basic return on investment (ROI).
• Organize and manage the photo and video content library and marketing asset archive.
• Present key insights and actionable recommendations during team or management meetings.

7. Brand Responsibilities

• Elite Sports Academy – UAE
• Academy Super League (ASL) – UAE

Each brand must maintain its own identity, content strategy, posting calendar, and performance tracking, while aligning with the overall Elite group brand guidelines.

8. Website Responsibility

Supports content updates, registration forms, landing pages, and ensures campaigns are aligned on:

Note: UAE websites are separate platforms and must be managed independently.

9. Social Media Channel Ownership

For each brand in UAE, the Content Creator and Marketing Coordinator supports:

• Facebook
• Instagram
• TikTok
• YouTube
• LinkedIn

This includes scheduling posts, monitoring engagement, supporting paid campaigns, and assisting with performance reporting.

10. Social Media Responsibility Matrix

11. Key profile & capability requirement

The successful candidate will be a creative, proactive, and detail-oriented individual with:

• A proven ability to generate engaging content ideas and translate concepts into high-quality photo and video assets.

• A strong understanding of how to communicate value, pathways, and outcomes to both parents and teenage athletes.

• The ability to capture real-time training sessions, camps, events, and competitions and edit this content into short-form and long-form videos that reflect a premium brand experience.

• An appreciation of storytelling that balances performance, fun, education, and athlete development.

• A keen eye for detail in filming, editing, branding, tone, and consistency across platforms.

• Confidence working on-site at venues and events, interacting with coaches, athletes, and parents in a professional manner.

• Strong video editing skills suitable for Instagram Reels, TikTok, YouTube, and paid advertising content.

12. Accountability & Standards

The Content Creator and Marketing Coordinator is expected to:

• Assist with end-to-end social media execution for UAE brands
• Maintain consistent brand tone and visual identity
• Support campaign execution to drive registrations and awareness
• Track and report on KPIs by brand, platform, and campaign
• Coordinate content inputs from operations, sports managers, and events
• Ensure timely delivery of marketing materials and campaign assets

Qualifications & Skills

• Bachelor’s degree in Marketing, Communications, or a related field.
• 2–3 years of experience in a similar marketing or content role.
• Proven experience managing social media channels and digital campaigns.
• Proficiency with Canva, Adobe Creative Suite, CapCut, or similar tools.
• Excellent communication, writing, and storytelling skills.
• Knowledge of social media analytics, paid ads, and email marketing platforms.
• Strong organizational skills and attention to detail.
• Creative mindset and ability to work independently.
• Proficiency in Microsoft Office Suite.
• Familiarity with website CMS and AI-based marketing tools is an advantage.
• Driving and having your own car desirable.

If you’re a creative, motivated marketing professional eager to contribute to the growth of one of the UAE’s leading sports academies, we’d love to hear from you.

Job Type: Full-time

Pay: AED5,000.00 - AED6,000.00 per month

Application Question(s):

• What is your salary expectation?
• What is your notice period?

Education:

• Bachelor's (Required)

Experience:

• Marketing Coordinator: 2 years (Preferred)
• Content Creator: 2 years (Preferred)

License/Certification:

• UAE Driving License (Preferred)

Location:

• Dubai (Preferred)