Content Creator and Social Media Specialist

Position: Content Creator & Social Media Specialist

Reports To: Marketing Manager

Position Status: Full Time

At FX Physical Therapy, our mission is to empower individuals to become the best overall versions of themselves—moving pain-free, stronger, faster, and better than ever before. We are committed to providing personalized, 1-on-1 care that is evidence-based and results-driven. Our goal is to unlock each patient’s full potential, enhance their performance, increase confidence, and redefine what’s possible.

The FXPT Content Creator & Social Media Specialist will work closely with our Marketing, Clinical Excellence, and Leadership teams to craft and execute dynamic, engaging, and on-brand content for our digital platforms—including Instagram, Facebook, TikTok, LinkedIn, and YouTube. This role is both strategic and creative, playing a key part in shaping our digital voice and storytelling approach. You’ll collaborate with our in-house videographer, Marketing Manager, and Clinical Excellence Team to bring campaigns and educational content to life through compelling, visually engaging video and multimedia assets.

Responsibilities:

• Lead content strategy and execution across all FXPT digital channels by developing engaging, high-quality content that reflects our mission and is tailored to the tone, voice, and audience of each platform (Instagram, Facebook, TikTok, LinkedIn, YouTube).
• Manage a strategic content calendar that aligns with clinic events, seasonal campaigns, and timely topics while staying responsive to social media trends and platform updates.
• Collaborate with the in-house videographer, Marketing Manager, and Clinical Excellence Team to provide creative direction for video shoots - shaping campaign themes, scripting, interviews, and visual storytelling that bring educational and brand content to life.
• Coordinate with clinicians and internal teams on content production; making informed recommendations for talent, locations, and logistics while developing stories that highlight patient milestones, clinical insights, practice updates, and culturally relevant narratives.
• Make strategic recommendations and implement paid social advertising campaigns across platforms—including creative development, audience targeting, and performance optimization—to complement and extend organic reach.
• Track, analyze, and report on content performance and social media metrics, using insights to refine strategy, drive engagement, and support audience growth across both organic and paid efforts.
• Ensure all content aligns with FXPT’s brand guide, maintaining a consistent tone, visual identity, and message across all media formats.
• Ensure compliance with internal policies and external regulations, particularly regarding patient privacy, content permissions, and healthcare marketing standards.
• Identify opportunities to repurpose content, streamline creative workflows, and increase production efficiency while maximizing content impact.
• Engage with our online community by responding to comments and messages, and fostering a positive, knowledgeable, and approachable brand presence.

Requirements:

• Creative and proactive with a strong eye for storytelling, tone, and brand voice—passionate about producing high-impact content that informs, inspires, and builds community across platforms.
• Proven experience in social media content creation, YouTube channel strategy, and paid campaign management.
• Portfolio that demonstrates content creation across multiple formats (video, graphics, captions, etc.).
• Experience collaborating with videographers or creative teams on multimedia projects.
• Familiarity with social media management tools and design/editing platforms (e.g., Adobe Suite, CapCut).
• Knowledge of YouTube best practices, video SEO, and audience development strategies.
• Strong organizational and project management skills with the ability to multitask in a fast-paced setting.
• Bachelor’s degree in Marketing, Communications, Graphic Design, or a related field preferred.
• Demonstrates strong familiarity with brand identity and apply UI/UX best practices to ensure cohesive, engaging, and user-friendly visual content across all digital platforms.
• Background in healthcare, wellness, or fitness marketing is a plus.

If you’re a creative storyteller with strong digital instincts and a passion for building brand presence through strategy and content, we’d love to hear from you. Join FX Physical Therapy and help us bring our mission to life—one post, one video, one story at a time.

Job Type: Full-time

Pay: $50,000.00 - $58,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible schedule
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Retirement plan
• Vision insurance

Application Question(s):

• Please share a link to your portfolio or any creative samples.

Work Location: Hybrid remote in Baltimore, MD 21224