content creator & social media manager

1. Content Creation & Management

• Create original, high-quality visual and written content (photos, videos, reels, stories, posts, captions, blogs) aligned with the hospital’s brand identity.
• Produce educational, promotional, and awareness content related to cosmetic procedures, patient care, wellness, and hospital services.
• Coordinate with doctors, nurses, and clinical staff to develop medically accurate and ethically compliant content.
• Ensure all content is reviewed and approved internally before publishing, in accordance with DHA healthcare advertising standards.
• Maintain a content calendar aligned with marketing campaigns, events, and seasonal promotions.

2. Social Media Strategy & Execution

• Manage and grow Bella Roma’s official social media platforms, including but not limited to:
• Instagram
• TikTok
• Facebook
• YouTube
• Snapchat (if applicable)
• Plan and execute social media campaigns to increase brand awareness, patient engagement, and appointment inquiries.
• Monitor trends in cosmetic healthcare marketing and adapt strategies accordingly.
• Schedule posts, manage daily publishing, and ensure consistency in tone and branding.

3. Community & Reputation Management

• Monitor comments, messages, and mentions across all platforms.
• Respond to inquiries professionally and in a timely manner while respecting patient privacy and confidentiality.
• Escalate medical inquiries to the appropriate clinical or administrative team.
• Monitor online reviews and assist in maintaining a positive digital reputation for the hospital.

4. Compliance & Ethical Marketing

• Ensure all content complies with:
• DHA healthcare advertising regulations
• UAE laws and guidelines
• Hospital policies on patient consent and confidentiality
• Obtain and archive written patient consent forms for any patient-related content.
• Avoid misleading claims, exaggerated results, or unauthorized medical advice in published content.
• Coordinate with management for approval of paid advertisements and promotional campaigns.

5. Performance Tracking & Reporting

• Track social media performance using analytics tools.
• Prepare regular performance reports including:
• Reach and engagement metrics
• Follower growth
• Campaign effectiveness
• Lead generation insights
• Recommend improvements based on data analysis and audience behavior.

6. Collaboration & Campaign Support

• Work closely with:
• Marketing team
• Doctors and medical staff
• Front desk and patient coordination teams
• Support hospital events, launches, promotions, and awareness campaigns with real-time coverage.
• Assist in branding initiatives and marketing materials beyond social media when required. Additional Responsibilities – Graphic Design & Visual Branding1. Graphic Design & Visual Content Development
• Design high-quality digital graphics for social media platforms, including posts, stories, reels covers, thumbnails, banners, and advertisements.

2. Branding & Marketing Materials

• Design marketing and branding materials including:
• Flyers, brochures, posters, roll-ups, and standees
• Presentation templates and internal communication materials
• Digital screens and in-hospital display visuals
• Maintain and update brand templates to ensure consistency across all departments.
• Support rebranding initiatives, visual updates, and campaign refreshes as directed by management.

3. Advertising & Paid Media Design

• Design creatives for paid digital advertisements across social media and online platforms.
• Ensure advertising visuals comply with DHA healthcare advertising standards and UAE regulations.
• Collaborate with marketing and management teams to adjust designs based on campaign performance and feedback.

4. Collaboration & Approval Workflow

• Work closely with doctors, nurses, and management to ensure visual content is medically accurate and approved prior to publishing.
• Incorporate feedback from management and regulatory requirements into final designs.
• Maintain an organized design approval and archiving system for audits and inspections.

5. Quality Control & File Management

• Ensure all designs meet high-quality standards in resolution, layout, readability, and professionalism.
• Prepare final files in appropriate formats for digital, print, and in-hospital use.
• Maintain organized digital archives of all design assets, source files, and approved visuals.

6. Innovation & Visual Trends

• Stay updated with design trends in healthcare and cosmetic industries while maintaining professional medical aesthetics.
• Introduce creative concepts that enhance brand visibility without compromising credibility or compliance.
• Continuously improve design quality and workflow efficiency through new tools and techniques.

Additional Skills (Graphic Design Focus)

• Proficiency in graphic design tools such as Adobe Photoshop, Illustrator, InDesign, Canva, or equivalent.
• Strong understanding of layout, typography, color theory, and visual hierarchy.
• Ability to translate medical and cosmetic concepts into clear, ethical, and engaging visuals.
• Attention to detail with a strong sense of aesthetics suitable for a premium cosmetic hospital.
• Create visually consistent designs aligned with Bella Roma Cosmetic Hospital’s branding guidelines (colors, typography, logos, tone).
• Develop creative layouts for before/after educational visuals in compliance with DHA regulations and patient consent policies.
• Design infographics to simplify medical and cosmetic information for patient education and awareness campaigns.
• Create promotional designs for campaigns, offers, seasonal events, and service launches, ensuring ethical and accurate representation of medical services.

Job Type: Contract
Contract length: 24 months

Pay: From AED8,000.00 per month