Content Creator & Social Media Specialist

About The Role

We are looking for a Content Creator & Social Media Specialist who is highly creative, strong

in content writing, and able to turn ideas into engaging content across social media platforms.

This role is ideal for someone who can create content from the ground up - from ideation and

scripting to on-ground shooting and appearing on camera when needed. The right candidate

should have a strong understanding of branding and social media content, with a good eye for

storytelling, trends, and audience engagement.

In addition to content creation, we are looking for someone who has a basic to intermediate

understanding of digital marketing, including SEO, Meta Ads, and Google Ads, and can support

simple content-related editing tasks when needed.

Key Responsibilities

Content Creation & Social Media

• Create engaging, creative, and brand-aligned content for social media platforms
• Write strong captions, post copy, video scripts, and content ideas in both clear and
  
  

audience-friendly formats

• Develop content concepts for posts, reels, short videos, and brand storytelling
• Plan and execute social media content calendars in alignment with business goals
• Stay updated with trends, formats, and content opportunities relevant to the market
  
  

On-Ground Content Production

• Visit pharmacies and field locations to capture real, relevant, and engaging content
• Participate in content shooting on-ground and coordinate simple content production
  
  

when needed

• Appear on camera confidently for videos, reels, interviews, and social content when
  
  

Required

• Translate day-to-day business activity into strong social media storytelling
  
  

Content Editing & Creative Execution

• Make simple edits to reels, short videos, and social media content
• Support simple design adjustments for content pieces when needed
• Work closely with designers or other team members to ensure content is visually aligned
  
  

with the brand

Digital Marketing Support

• Have a working understanding of SEO fundamentals and how content supports organic
  
  

growth

• Support basic content needs related to Meta Ads campaigns
• Have exposure to Google Ads and understand how content can support campaign
  
  

performance

• Collaborate on content that supports both brand awareness and lead generation efforts
  
  

Requirements

• 3–5 years of experience in content creation, social media, or related digital marketing
  
  

roles

• Strong content writing and copywriting skills
• Proven ability to generate creative ideas and turn them into content that performs
• Experience in creating social media content for brands, including posts, reels, and
  
  

short-form video

• Comfortable with on-ground shooting and content creation outside the office
• Confident appearing on camera when needed
• Basic to intermediate knowledge of SEO
• Basic to intermediate knowledge of Meta Ads
• Exposure to Google Ads is a plus
• Ability to do simple editing for reels and short videos
• Ability to make simple design/content edits is a plus
• Strong sense of branding, storytelling, and audience engagement
• Organized, proactive, and able to execute ideas quickly
  
  

Preferred Profile

We are looking for someone who is:

• Creative and full of ideas
• Strong in writing and storytelling
• Hands-on and execution-focused
• Comfortable moving between strategy and execution
• Excited to build content from real-life market activity
• Eager to learn and grow across other areas of digital marketing