Content Creator / Social Media Specialist (Video + Graphics)

About the Role

Puffy Pop is looking for a creative, hands-on Content Creator and Designer who can help us grow on TikTok and across social media. This is not just a design job - you’ll be filming, editing, posting, building campaigns, and sometimes being on camera.

If you understand what makes content perform and can bring ideas to life across video, graphics, email, and AI-assisted tools, this role offers a high level of creative ownership.

Performance Bonuses available!

What You’ll Do

• Film and create TikToks, Reels, and other short-form content
• Edit videos and photos using Adobe tools (Premiere Pro, Photoshop, etc.)
• Be comfortable appearing on camera when needed
• Design graphics for social media, ads, promotions, and campaigns
• Create and design email blasts and social media (graphics + layout + basic copy)
• Plan and execute creative campaigns across social, email, and web
• Manage and grow our social media accounts (TikTok, Instagram, Facebook, LinkedIn)
• Use Generative AI tools (for content ideas, visuals, captions, and workflow efficiency)
• Come up with content ideas and stay on top of trends
• Shoot product photos (equipment and setup provided)
• Collaborate with the team on creative direction and campaigns
• Maintain consistent branding across all platforms
• Assist with website visuals and updates as needed
• Stay current with industry trends and best practices in graphic design, social media, and video production.
• Other duties as assigned

Typical Day-to-Day

• Filming and editing short-form content
• Designing graphics or email campaigns
• Posting and scheduling content
• Brainstorming new ideas and trends
• Reviewing performance and adjusting strategy

What We’re Looking For

• Experience creating social media content (especially TikTok)
• Strong video editing skills
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, etc.)
• Experience with email marketing platforms (Mailchimp, Klaviyo, or similar is a plus)
• Familiarity with Generative AI tools (e.g., ChatGPT, Midjourney, Adobe Firefly, etc.)
• Good eye for design (layout, color, typography, etc.)
• Comfortable on camera and able to represent the brand
• Creative, reliable, and able to execute quickly
• Strong communication and ability to collaborate

What You Must Submit

• Links to social media accounts you’ve managed or contributed to
• Examples of video content (TikTok, Reels, or similar)
• Portfolio or samples of graphic design work
• (Optional) Examples of email campaigns or creative work

Bonus If You Have

• Experience growing social media accounts
• Product photography experience
• Understanding of analytics and performance metrics (social + email)

Physical Requirements

• Some light physical work (event setup, moving equipment)
• Ability to lift up to 25–50 lbs occasionally

Why This Role

You’ll have a direct impact on how our brand shows up across social, email, and digital platforms. This is a fast-paced, creative role where strong ideas and execution matter.

Pay: From $18.00 per hour

Benefits:

• 401(k)
• 401(k) matching
• Employee discount
• Flexible schedule
• Paid time off
• Retirement plan

Education:

• Associate (Preferred)

Ability to Commute:

• Massillon, OH 44646 (Required)

Work Location: In person