Content Curation & Social Media Manager

JOB DESCRIPTION:

Do you thrive in a fast-paced environment and want to work for one of the fastest growing Kava companies in the country? Kava Culture/Botanical Brewing is looking for a driven and creative individual excited to ideate and create high-quality content across multiple avenues, continuing to build our brand and drive revenue.

Responsibilities include:

• Collaborate with Executive and Senior Management to create the best marketing content strategies to drive revenue and brand awareness throughout the country.
• Own the end-to-end content creation and Social Media Management process for yourself and other members of the content team to deliver engaging, high-quality, visually compelling, SEO-optimized content.
• Experiment with new ways to facilitate and deepen audience engagement.
• Plan, calendar and execute content strategy including Industry association partners, LinkedIn, and other relevant channels.
• Work with operations to develop reporting infrastructure that allows us to consistently track against the content strategy you’ve built.
• Develop repeatable processes for content development, distribution, and repurposing.
• Manage Social Media platforms in terms of content curation and engagement.
• Track and analyze social media performance metrics and adjust strategies and tactics accordingly.
• Create, or facilitate the creation of company promotional materials, (Swag, Ads, Social Media Content, In-store digital displays, etc.)
• Stay up-to-date with the latest social media trends, technologies, and best practices.
• Collaborate with internal teams and external partners to ensure brand consistency across all social media channels by completing audits regularly.
• Create and publish website content updates as needed, with an emphasis on copywriting and/or visual design.

Featured benefits

• Medical insurance
• Vision insurance
• Dental insurance
• 401(k)
• Paid maternity leave
• Paid paternity leave
• PTO

REQUIREMENTS

• 3-5 years of progressive experience in direct-to-consumer sales marketing, branding and content curation & Social Media Management. CPG experience is necessary, beverage industry & start-up experience is a plus.
• Experience partnering closely with the marketing team, department leads, and executives to ensure we have a cohesive and effective content strategy.
• Experience managing and writing content for websites, social media, articles, blog posts, video scripts, presentations, customer success stories, etc.
• Proven success building a scalable content strategy across different buyer personas and industries
• Possess a strong desire to own a large project that highly impacts the organization, and the “want” to learn and research as much as possible to be cutting edge in the beverage industry.
• Strong design sensibility with a firm understanding of user experience, modern attention spans, and content consumption behaviors
• Experienced in Canva design tool ; Adobe Illustrator and Photoshop knowledge preferred.
• The ability to be forward-thinking about what is new and “trendy” in the world of alternative & “non-alcoholic” beverage marketing.
• We are looking for someone to take ownership of this role.
• Familiarity with content management systems (CMS) such as WordPress, Squarespace or Shopify a plus.
• Experience with social media analytics and reporting tools.
• Proficiency in social media advertising platforms, including Facebook Ads Manager, Instagram Ads, Google Ads and LinkedIn Ads.

About Us

We are a health-conscious, alcohol-free, company that takes pride in being an active part in changing the world for good. We bring people together, create communities, and value each other and our planet. Kava Culture corporate and franchise locations focus on creating high quality, crafted cocktails, while our sister brand, Botanical Brewing, produces a wide range of alcohol-free euphoric teas, including kava, elixir, and other special botanicals. Our passion is creating herbal alternatives that taste great and make you feel even better. Our high vibes and focus on exemplary “customer experience” defines us and has made Kava Culture one of the fastest growing brands in the industry.

Above all else – our success is largely due to our people and our core values. We believe having a strong people foundation centered on these collective values creates a crave-worthy culture and talented team, as well as ensures our brand is poised for accelerated growth. We all win together.