Content Development Representative

Job Description: Content Development Representative

Position Overview
We are looking for a Content Development Representative (CDR) to serve as a strategic storyteller, educator, and SEO authority. This individual will produce 15 long-form, SEO-optimized articles per month, while also developing supporting videos, micro-content, and structured online courses. The CDR will work across a broad intellectual landscape—covering Internet Services, Applications, Data, Users, Technologies, Transmissions, Security, Value, Impact, Transformation, Enterprise, Government, Society, Institutions, and Advancements—and ensure our organization becomes a recognized source of knowledge leadership.

This is not just a publishing role. It is a knowledge-building, traffic-driving, authority-establishing role that connects research, SEO, multimedia, and thought leadership into a cohesive growth engine.

Key Responsibilities

Content Creation & Publishing

• Publish 15 authoritative articles per month (1,500–3,000 words each) that balance depth, readability, and SEO effectiveness.
• Develop supporting multimedia:
• Video explainers (YouTube-ready, 3–10 minutes each).
• Infographics, slide decks, and visual summaries.
• E-learning modules or micro-courses tied to core themes.
• Ensure content addresses different layers of audience sophistication: executives, practitioners, policymakers, students, and general readers.
• Expand content into evergreen pillar pages, FAQs, and topical glossaries that reinforce domain authority.

SEO Mastery & Content Architecture

• Conduct continuous keyword research using SEMrush, Ahrefs, SurferSEO, and Clearscope.
• Build topic clusters and content hubs to dominate specific knowledge domains.
• Optimize all content for:
• On-page SEO: meta data, H1–H3 hierarchy, schema markup, internal linking.
• Technical SEO: site speed, URL structure, crawlability, mobile-first design.
• Off-page SEO: guest posts, backlinks, influencer collaborations, and content syndication.
• Create a content taxonomy that aligns articles, courses, and videos into a search-friendly, user-intuitive structure.
• Monitor and report SEO progress through dashboards and regular performance reviews.

Knowledge Domains & Thought Leadership

The CDR will establish expertise across 12 interconnected domains:

• Internet Services – Cloud computing, APIs, ISPs, SaaS ecosystems.
• Applications – Enterprise solutions, AI tools, mobile platforms, consumer apps.
• Data – Analytics, governance, privacy, ethics, monetization.
• Users – UX/UI, accessibility, behavioral science, human-centered design.
• Technologies & Transmissions – Networks, telecom, IoT, quantum, 5G/6G.
• Security – Cybersecurity, identity, risk, compliance, fraud prevention.
• Value – ROI, efficiency, optimization, cost-benefit frameworks.
• Impact – Case studies, success stories, industry disruptions.
• Transformation – Digital maturity, workforce reskilling, automation.
• Enterprise – IT strategy, SaaS adoption, B2B ecosystems, vendor management.
• Government & Institutions – Policy, regulation, public-sector innovation.
• Society & Advancements – AI ethics, societal adaptation, education, healthcare, sustainability.

Each article and multimedia output will connect technical details to enterprise, societal, and institutional implications, building contextual authority.

Performance & Engagement

• Use data-driven insights to adapt content to emerging audience needs.
• Ensure each piece of content:
• Targets primary & secondary keywords with strong intent alignment.
• Achieves engagement goals (CTR, time on page, scroll depth).
• Reinforces brand authority within its domain.
• Repurpose top-performing articles into LinkedIn thought leadership posts, executive briefs, and newsletter features.
• Align content strategy with lead generation, subscriber growth, and course enrollments.

Required Qualifications

• 3–5+ years of content creation with measurable SEO success.
• Track record of publishing long-form, high-performing articles in tech, business, or policy.
• Expertise in SEO tools: SEMrush, Ahrefs, Moz, Clearscope, SurferSEO.
• Strong research, analysis, and multimedia storytelling abilities.
• Experience with CMS platforms (WordPress, HubSpot) and analytics suites (GA4, GSC).
• Familiarity with video editing, e-learning platforms, and visual content tools (Premiere, Camtasia, Articulate, Canva, etc.).

Performance Metrics (KPIs)

• Output: 15 long-form articles per month.
• SEO Rankings: Top 10 for 70%+ targeted keywords within 6 months.
• Traffic Growth: 20–30% organic growth quarter-over-quarter.
• Engagement: Average 3+ minutes on page, <50% bounce rate.
• Authority: Secure at least 10 quality backlinks per article.
• Conversions: Drive measurable increases in subscribers, course enrollments, and leads.
• Content Mix: Minimum of 2 video explainers and 1 course module per quarter.

Desired Attributes

• Strategic thinker with a talent for connecting trends across technology, government, and society.
• Relentless researcher, comfortable translating complexity into clarity.
• SEO-first mindset balanced with creativity and storytelling.
• Ability to manage multiple content streams (articles, courses, videos) simultaneously.
• Collaborative communicator, able to work with SMEs, editors, and designers.
• Future-oriented outlook, constantly scanning for new technologies and societal shifts.

Job Type: Part-time

Pay: $15.00 per hour

Expected hours: 25 per week

Work Location: Remote