Content Lead

Bustem.com | $90K–$110K | On-Site NYC

About Bustem:

Bustem helps e-commerce brands identify and take down copycats, counterfeiters, scammers, and unauthorized sellers stealing their revenue.

We scan marketplaces, websites, ads, and domains to detect brand abuse and enforce against it.

The work produces constant, real-world stories — fake websites, shady sellers, ridiculous scams, and real enforcement wins.

Content isn’t marketing here.

It’s a core growth engine.

About the Role:

We’re hiring a Content Lead.

Not just someone who makes videos. Not just someone who plans them.

You do both.

You understand what works, why it works, and how to produce it at scale.

You likely:

• have posted a high volume of TikToks or Reels
• understand hooks, retention, and distribution deeply
• think in content systems, not one-off videos
• constantly spot content opportunities in real time

Your job is simple:

Own content. Make it perform. Ship every day.

Minimum: 1 video per day.

Main Job Responsibilities:

Own the content engine.

• Develop formats, series, and repeatable content systems
• Decide what to create based on performance and intuition
• Turn real company activity into compelling content

Create high-performing short-form video.

• TikTok, Instagram Reels, YouTube Shorts
• Ideate, script, film, edit, and publish
• Optimize for hooks, pacing, and retention

Edit and produce for performance.

• Strong captions, structure, and timing
• Repurpose content across platforms
• Maintain high output without sacrificing quality

Test, learn, and scale.

• Run rapid experiments
• Double down on what works
• Continuously improve based on data

You’ll work directly with the founder.

No layers. No slow approvals.

Ideal Candidate:

• Creator-first but strategically sharp
• Fast, independent, and high-output
• Strong editor with excellent storytelling instincts
• Data-aware — you understand what’s working and why
• Comfortable owning both direction and execution

Deep familiarity with creator culture and short-form platforms is expected.

What Great Looks Like:

• You consistently ship high-performing content
• You improve output based on data, not opinions
• You turn everyday moments into viral or high-converting videos
• You build systems that increase output and quality over time
• You take full ownership of content as a growth channel

Compensation & Benefits:

• $90,000–$110,000 base salary
• Opportunity to own and scale the content engine of a fast-growing startup

How to Apply:

Apply here:

https://forms.gle/yBeWm9VQ3Kh4bvjP9

Applications without the form will not be considered.

Pay: $90,000.00 - $110,000.00 per year

Work Location: In person