Content Management Specialist-Remote

About PlacidWay:

PlacidWay is a global leader in medical tourism, connecting patients with world-class healthcare providers across the globe. Our mission is to make healthcare more accessible, affordable, and transparent for people everywhere. As we continue to expand, we’re seeking a Content Management Specialist to drive content creation, marketing, and distribution strategies to enhance our digital presence and better serve patients seeking medical solutions abroad.

Key Responsibilities:

• Content Creation & Management: Develop, manage, and optimize high-quality, engaging, and informative content for various digital platforms, including websites, blogs, social media, and patient education materials.

• Backlink Development: Build and manage high Domain Authority (DA) backlinks to improve SEO performance and drive organic traffic to PlacidWay’s website.

• Social Media Marketing: Plan, create, and execute content strategies for social media platforms (LinkedIn, Facebook, Instagram, Twitter, etc.) to increase patient engagement, brand visibility, and promote medical tourism services.

• Utilization of AI Tools: Leverage advanced AI tools such as ChatGPT, Gemini, and other content-generation technologies to streamline content creation, research, and digital marketing processes.

• Graphic Design with Canva: Design compelling visual assets including banners, social media posts, infographics, and other multimedia content using Canva to support written content and campaigns.

• SEO Strategy Implementation: Apply both on-page and off-page SEO strategies, conducting keyword research, optimizing content, and improving search engine rankings to ensure maximum visibility of PlacidWay’s content.

• Content Strategy Development: Collaborate with the marketing team to create and implement content strategies aligned with business objectives and patient needs.

• Performance Monitoring & Reporting: Track the performance of content across platforms using analytics tools and refine content strategies to improve audience engagement, conversions, and SEO rankings.

Requirements:

• Experience: Proven experience in content writing, digital marketing, and content management, ideally in the healthcare or medical tourism sector.

• SEO Expertise: Strong understanding of SEO best practices, keyword research, on-page and off-page strategies, and backlink development.

• Content Marketing & Distribution: Expertise in creating, curating, and distributing content across various digital channels, including websites, blogs, and social media platforms.

• Familiarity with AI Tools: Experience using AI tools like ChatGPT, Gemini, and others for content generation, research, and marketing.

• Graphic Design Skills: Proficiency in Canva or other design tools to create high-quality visual content that complements written materials.

• Communication Skills: Excellent written and verbal communication skills, with a keen attention to detail and a creative approach to content creation.

• Problem-Solving & Independence: Strong problem-solving skills and the ability to work independently and meet deadlines in a fast-paced, dynamic environment.

Preferred Qualifications:

• Industry Experience: Previous experience in the healthcare, medical tourism, or related industries is preferred.

• Analytics & SEO Tools: Familiarity with Google Analytics or other SEO and content analytics tools.

• Technical Skills: Basic knowledge of HTML for content formatting and SEO optimization.

• Understanding of Patient Journeys: Insight into how content influences patient decisions and the healthcare decision-making process.

What We Offer:

• Competitive Salary & Benefits: We offer a competitive compensation package, along with comprehensive benefits.

• Career Development: Opportunities for career growth and professional development within the healthcare tourism industry.

• Dynamic Work Environment: A collaborative and innovative team-oriented culture that values fresh ideas.

• Flexible Work Options: Flexible working hours with remote work options to promote work-life balance.

How to Apply:

To apply, please submit your resume. We look forward to learning how your expertise can contribute to the success of PlacidWay’s content strategy and digital marketing efforts!

Job Type: Full-time

Application Question(s):

• Do you have 2+ years of B2B business development or sales experience?
• Have you worked with subscription-based services or SaaS models before?
• What experience do you have with medical centers or healthcare providers?
• Describe a successful deal you closed — what made it successful?
• What is your Current Salary?

Work Location: Remote