Content Manager

Head of Content & Creative — Brand, UGC & Short‑Form Video (Dubai) | Full‑time or Fractional

About the brand
Digital‑first skincare brand selling online across the GCC.

The role (80/20)
Build a high‑velocity content engine (UGC + short‑form video + editorial) that feeds paid and organic with winning creatives.

Key outcomes (first 90–180 days)

• Content OS live: editorial calendar, creator pipeline, asset library—60+ new assets/month.
• 8–12 winning creatives/quarter (measurable CVR/ROAS or engagement lifts) and a creative testing framework.
• Organic sessions +40% and brand search +25% via TikTok/IG/YouTube + SEO content.
• Claims & compliance workflow with Product (INCI/claims substantiation).
• Retention content that lifts email CTR +20% and repeat rate +5 pts.

What you’ll do

• Own brand narrative and voice across TikTok/IG/YouTube, site, email/SMS, and packaging copy.
• Run an always‑on creator/UGC program (briefs, rights, whitelisting).
• Partner with Revenue & Growth on creative strategy (hooks, angles, LP alignment).
• Stand up a lean studio workflow: scripts, production, editing, QA, asset tagging.
• Track creative‑level performance with Tech; publish learnings.

Must‑haves

• Portfolio of D2C beauty/skincare (or adjacent) content with measurable results.
• Strong short‑form video leadership and UGC ops; comfortable with analytics & rights.
• Excellent written English; Arabic a plus.

Compensation & benefits

• Full‑time base: AED 12,000–16,000
• Visa, health insurance, annual leave per UAE law.

How to apply (Indeed) — include

• CV + portfolio link + 3 best‑performing assets with watch time/CTR/CVR or ROAS and a note on what you learned.

Job Types: Full-time, Part-time

Pay: AED12,000.00 - AED15,000.00 per month