Content Marketing Manager

• At least 10 years of experience in content marketing, brand marketing, or editorial roles - preferably in B2B tech, AI, cloud, or infrastructure sectors
• Strong writing, editing, and storytelling skills with a portfolio that demonstrates range and depth across formats and audiences
• Ability to take complex technical topics and turn them into accessible, engaging narratives
• Experience working cross-functionally with subject matter experts, sales, product, and executive stakeholders
• Strong project management skills and comfort managing external partners (agencies, writers, designers)
• Data-driven approach with experience using content performance metrics to inform strategy
• Deep interest in the AI/cloud space and a desire to help shape how this next-generation infrastructure is understood in the market

• Define and own IREN’s content strategy across web, campaigns, social, and executive communications
• Align content programs with brand positioning, commercial goals, and customer lifecycle stages
• Build and maintain a strategic editorial calendar tied to key launches, GTM priorities, events, and moments in the AI/cloud industry

• Translate technical and commercial narratives into clear, differentiated content for target personas including CTOs, AI Engineers, Product Managers, Developers, and Infrastructure Leads
• Partner with internal SMEs and executives to develop content for thought leadership, keynote presentations, whitepapers, and industry commentary
• Support analyst relations and PR teams with content that positions IREN as a credible, category-defining voice in infrastructure

• Lead the creation of high-quality content across formats - blogs, case studies, video scripts, landing pages, social posts, event materials, and internal communications
• Manage content workflows from concept to execution, including agency partners and freelance contributors as needed
• Collaborate closely with product marketing, AI Tech Evangelist, commercial, design, and digital teams to ensure consistency and maximize reach

• Develop compelling customer stories, including case studies, testimonials, and event narratives that showcase IREN’s real-world impact
• Support brand and commercial efforts at industry events by creating tailored content for speaking engagements, booths, and follow-up campaigns

• Use analytics tools to measure content performance, audience engagement, and conversion
• Test and refine messaging and formats based on real-time feedback and campaign results
• Ensure every piece of content maps back to a business objective - whether brand awareness, lead generation, or sales enablement

• Salary range: USD $120,000-170,000/annum, depending on experience
• Short-term and Long-term Incentive Programs
• Health Insurance, Disability Insurance, Life Insurance, Vision care & Dental care
• 401k Retirement Plan

We value diverse perspectives and believe that skills can be developed. If you’re passionate about this role, we want to hear from you — whether you meet every criteria or not. Your unique experiences might be exactly what we need!

IREN is an equal opportunity employer that is committed to creating an inclusive workplace. We are committed to evaluating qualified applicants and do not discriminate against protected characteristics under applicable legislation. This job will remain posted until filled. While we appreciate all applications we receive, we are only able to contact candidates under consideration.

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