Creative Content Lead / Engagement Strategist

Position Title: Creative Content Lead / Engagement Strategist
Job Timings: 09:00 AM – 06:00 PM (Monday to Saturday)
Reporting to: Managing Director
Department: Marketing
Location: Satellite Town Rawalpindi
About our Company:
Sparklex Technologies Pvt. Ltd. is a forward-thinking Digital Marketing Agency providing advanced digital marketing solutions and web development services. We are looking for a Creative Content Lead / Engagement Strategist who can craft impactful brand narratives, drive engagement, and lead innovative campaigns across social platforms.

Key Responsibilities:

• Develop and execute creative content strategies to promote multiple brands daily across Facebook, Instagram, TikTok, and other digital platforms.
• Lead content ideation and campaign planning, brainstorming viral concepts, storytelling angles, and themes aligned with brand objectives.
• Design, manage, and maintain content calendars, ensuring consistent, high-quality, and timely posting.
• Collaborate closely with graphic designers and video editors to produce engaging visuals, reels, and social media-first content.
• Build and implement engagement strategies, including community management, influencer collaborations, interactive campaigns, and UGC initiatives.
• Conduct quality assurance checks for all content, ensuring accuracy in spelling, grammar, formatting, links, branding, and platform-specific rules before publishing.
• Monitor, track, and analyze performance metrics (engagement, reach, conversions, follower growth), and prepare actionable reports to optimize campaigns.
• Monitor and respond to online reviews, messages, and mentions to support reputation management and brand voice.
• Stay ahead of global social media trends, viral marketing tactics, and algorithm changes to ensure brands remain competitive and relevant.
• Ensure all deadlines are met for planning, content approvals, design workflow, and scheduling, maintaining organized records of approvals, reports, and archives.

Requirements:

• Bachelor’s degree in Marketing, Media Sciences, Communications, or related field.
• Minimum 3 years of proven experience in social media content strategy and brand engagement.
• Strong creative sense for campaign storytelling and positioning.
• Excellent communication and copywriting skills (English & Urdu preferred).
• Experience in running and optimizing social media ads is a strong plus.
• Demonstrated success in growing brands through social and content-driven campaigns (portfolio/case studies required).

Benefits:

• Competitive Salary (based on experience & expertise).
• Casual / Sick Leaves (8 days per year).
• Professional growth opportunities with global client exposure.
• Creative, fast-paced, and collaborative work environment.

Job Type: Full-time

Application Question(s):

• Briefly describe a social media campaign you led that drove engagement or sales.
• What is your salary Expectation?

Education:

• Bachelor's (Preferred)

Experience:

• Creative Lead: 3 years (Preferred)
• Social Media Management: 3 years (Preferred)

Work Location: In person