Content Marketing Manager

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The Content Marketing Manager is responsible for developing and executing a strategic content plan to attract, engage, and nurture educators, school administrators, district leaders, and families. This role combines creativity, strategic thinking, tool proficiency, and data-driven decision-making to create compelling content across multiple channels— website, video, social, blogs, email, and more—that strengthens the company’s brand awareness and drives qualified leads within the K–12 education market.

Content Strategy & Planning

Develop and own the content marketing strategy aligned with overall marketing and business objectives for the K–12 segment.
Conduct/tap into audience and persona research to understand educators’, administrators’, and families’ needs, challenges, and motivations.
Build and manage a content calendar that integrates campaign launches, seasonal education themes, and thought leadership topics.
Curate and prioritize story submission and school updates to ensure compelling and mission-aligned content is created and shared

Content Creation & Production

Write, edit, and produce high-quality content, including blogs, emails, videos, social media posts, case studies, newsletters, and web copy.
Partner with subject matter experts, educators, and marketing colleagues to create authentic, credible, and relevant content.
Oversee video production, including storyboarding, scripting, and collaborating with creative or external production partners. Generate library of light-touch, ai-assisted video assets for enagement.

Distribution & Promotion

Manage and optimize distribution of content across digital channels—website, social media, email, paid campaigns, and partner platforms.
Leverage SEO, SEM, and social media best practices to increase reach and engagement.

Measurement & Optimization

Define and track KPIs such as social engagement, web traffic, lead generation (MQL and SQL), content ROI, funnel impact, conversion rates.
Use analytics tools (e.g., Google Analytics, HubSpot, or similar) to measure content performance and optimize based on insights.
Continuously test and iterate on content formats, messages, and distribution strategies.

The Qualifications

5+ years’ experience in content marketing or related field, ideally within education or mission-driven organizations
Strong creative marketing skills including writing, storytelling, and editorial skills
Experience creating and managing multi-channel content strategies including video, social, and blogs
Proficiency with ai-assisted content generation platforms for video, copy, social and other channels
Proficiency with CRM, marketing automation tools like HubSpot, and analytics platforms
Demonstrated ability to balance creativity with data-driven optimization
Problem solving skills
Attention to detail
Views feedback as a gift
Ability to work independently and collaboratively
Strong time-management skills and multitasking ability
Bachelor's Degree

Tool & Platform Proficiency
The ideal candidate should be comfortable using a variety of tools that support efficient content creation, distribution, and performance tracking, including:

Marketing & CRM Platforms: HubSpot or similar marketing automation and CRM tools (Dynamics)
Content & Design Tools: Canva for light design work; familiarity with Adobe Creative Suite (e.g., Adobe Premiere, Photoshop, Illustrator, InDesign, Firefly) is a plus, but not required
AI-Powered Tools: Experience using AI-assisted platforms (such as ChatGPT, Copy.ai, or similar) for drafting, ideation, and content refinement inclusive of video
Project Management Tools: Experience with platforms like Asana, Trello, or Monday.com to manage content calendars, content submissions, automated workflows, and collaborate with cross-functional teams
Analytics Tools: Working knowledge or curiosity to learn Google Analytics and HubSpot reporting for tracking content performance and informing strategy
Social Media Tools: Familiarity with scheduling tools or platforms for publishing and monitoring content across channels

Benefits Package