Marketing and Engagement Manager

Our Mission and Values:

The Epilepsy Foundation of Minnesota (EFMN) is a nonprofit organization dedicated to empowering Minnesotans impacted by epilepsy through support, connection, education, and advocacy. Our vision is that no one faces epilepsy alone. Our values are 1) We are mission-driven; 2) We center relationships with people in all we do; 3) We support health and wellness; 4) We lead with equity and inclusion; and 5) We believe in continuous improvement. All employees are expected to contribute to the organization's success by upholding our mission and demonstrating our core values in their work.

Role Overview:

The Marketing and Engagement Manager is responsible for executing strategic communications and marketing initiatives across the organization. This role supports both Agency Communications (50%) and Donated Goods Communications (50%), ensuring cohesive messaging and brand consistency across all platforms and audiences.

With a focus on digital strategy, analytics, marketing, and communications outreach, this role leads content creation, digital engagement, and campaign execution to elevate EFMN's visibility, deepen community connections and drive participation across programs, including fundraising efforts of the Donated Goods program.

The ideal candidate has at least three years of professional experience in marketing and communications and is a dynamic and creative professional with sound judgment, exceptional writing and communication skills, and a proactive approach. They are highly organized, detail-oriented, and confident in managing multiple projects in a fast-paced, mission-driven environment. Success in this role requires strong project management abilities, a strategic approach to communications, and the ability to build meaningful relationships both internally and externally.

Essential Duties and Responsibilities:

Content DevelopmentCoordination – 30%

• • Write and edit copy for digital and print materials (e.g. emails, newsletters, blog posts, website pages, impact reports, and promotional collateral).
  • Tailor messaging for varied audiences such as donors, program participants, community partners, and fundraiser groups.
  • Ensure content aligns with EFMN's brand standards, tone, and values.
  • Manage content calendars across Agency and Donated Goods programming to support coordinated outreach and campaigns.
  • Coordinate cross-channel content distribution to maximize reach and engagement.

Digital Communication and Platform Management – 20%

• • Email Marketing: Develop and manage email campaigns using Mailchimp and Constant Contact; implement audience segmentation strategies and optimize performance.
  • Social media: Manage EFMN's social media channels (Facebook, Instagram, LinkedIn, YouTube); create and schedule content to reflect organizational activities and increase visibility for Donated Goods; monitor engagement and adjust strategy as needed.
  • Website Management: Update and maintain website content using WordPress; ensure alignment with current programs and brand standards; enhance user experience through layout and imagery updates; track performance to inform strategy.

Program and Fundraiser Marketing Support – 35%

• • • Develop and deploy multi-channel marketing campaigns (direct mail, email, digital, phone, grassroots) to promote EFMN programs.
    • Design and produce marketing collateral using Canva, Adobe Creative Suite, and Photoshop, Illustrator, ensuring brand consistency and accessibility.
    • Support the Donated Goods fundraiser program by creating tailored materials, identifying new community partners, and coordinating outreach.
    • Collaborate with the Customer Service Manager to engage fundraiser groups through sending out toolkits, progress check-ins, and thank you correspondence.
    • General Marketing Support - 5%

      • Manage multimedia content including photography, video, and digital storytelling.
      • Maintain digital asset libraries for cross-departmental use.
      • Assist with community outreach and major events.
      • Perform other duties as assigned.

Minimum Qualifications:

• Minimum of three years of professional experience in communications, marketing, or content strategy.
• Exceptional writing, editing, and verbal communication skills with strong attention to detail.
• Proficient in AP style and skilled at crafting clear, engaging content for diverse platforms and audiences.
• Ability to synthesize complex information into accessible messaging.
• Strong knowledge of digital marketing tools, including email platforms, social media, paid advertising, SEO, and Google Analytics.
• Experience managing website platforms and CRM systems.
• Proficiency in Canva, Adobe Creative Suite, Microsoft Office, SharePoint.
• Experience developing and executing email marketing and social media strategies.
• Strong project management skills with the ability to manage shifting priorities, meet deadlines, and take initiative.
• Demonstrated sound judgment, discretion, and collaborative team approach.

Preferred Qualifications:

• Five years of professional experience in communications, marketing, or content strategy.
• Bachelor's degree, Marketing or Communications.
• Experience in the Non-Profit or Public Sector.
• Experience with WordPress.
• Experience with Salesforce.
• Experience with Google Grants.

Other Requirements:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

Ability to sit and/or stand for extended periods of time.

Occasional travel locally and in greater Minnesota.