Content Marketing Manager

Description:

The Content Marketing Manager drives revenue growth through the development and execution of marketing communication (marcom) and content marketing strategies across all external communications channels. This role oversees the planning, creation, and execution of social and digital content strategies to boost brand awareness, engagement, acquisition, and retention. By working closely with sales, marketing, and portfolio teams, this position ensures cohesive messaging and impactful initiatives that connect with target audiences throughout their customer journey.

Reporting Relationships

• Reports to: Director of Marketing Communications
• Non-Supervisory Position

Primary Job Responsibilities

• Develop and manage a unified digital content calendar that integrates website content, blogs, case studies, videos, emails, and social media posts.
• Write, edit, and publish digital content that supports marketing campaigns, product launches, partner, event and brand storytelling initiatives.
• Create and design visual content assets using Canva and Adobe Creative Suite to support web, social, and email campaigns.
• Produce and edit video content (using tools such as Adobe Premiere or Riverside FM) to enhance brand storytelling across digital channels.
• Maintain and optimize website content for SEO and audience engagement, ensuring timely updates and relevance to marketing priorities.
• Manage and execute social media calendars, including post scheduling, asset creation, and community engagement across platforms like LinkedIn, X, YouTube, and Instagram.
• Collaborate with cross-functional teams (product, sales, design, and leadership) to ensure consistent brand voice and message alignment across all content.
• Monitor and analyze content performance across web and social platforms, using data to inform content planning and improvements.
• Stay up to date on digital marketing trends, tools, and best practices to continuously enhance DPT’s digital presence.

Requirements:

Required:

• Bachelor’s degree in marketing, Communications, Journalism, or a related field
• 3–6 years of professional design and marketing experience, preferably in a corporate or agency setting experience in digital content creation, marketing communications, or social media management
• Proven ability to manage multi-channel digital content calendars with a website-first approach
• Strong long and short form writing, editing, and storytelling skills across technical and brand-focused content.
• A strong portfolio demonstrating expertise in both print and digital design.
• Proficiency in Canva, Adobe Creative Suite (Photoshop, InDesign, Premiere, After Effects), and Riverside FM or equivalent tools
• Experience with content management systems (e.g., WordPress) and social scheduling tools (e.g., Hootsuite, Buffer, Sprout Social)
• Understanding of SEO principles, analytics, and performance measurement
• Highly organized, detail-oriented, and capable of managing multiple projects and deadlines
• Collaborative and proactive, with strong communication skills across teams and time zones
• Travel: Up to 15% of overnight travel is anticipated for this position. Frequent travel outside the local area and overnight. Some occasional local day travel may be necessary.

Preferred:

• Hands-on video production and editing experience
• Creative mindset with strong visual storytelling and design sensibilities
• Ability to apply data-driven insights to optimize content strategy and engagement

Environment and Normal Working Conditions

Office environment. Core business hours are generally 8:00 am – 5:00 pm. However, this position will/may require work to be performed outside of normal business hours based on Company operations.

Physical Requirements

Primary functions require sufficient physical ability and mobility to work in an office setting including verbally communicating, seeing and hearing to exchange information and fine coordination including use of a computer keyboard. Daily physical functions may include standing, sitting and walking for prolonged periods of time and occasionally stooping, bending, kneeling, crouching, reaching, and twisting. The employee may engage in lifting, carrying, pushing, and pulling light to moderate amounts of weight up to 25 pounds. The position also requires the operation of office equipment requiring repetitive hand movement.

Reasonable Accommodations Statement

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable Accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.