Content Marketing Manager

Motus is the industry leader in vehicle reimbursement and risk mitigation solutions for employees who drive. Combining 80 years of expertise with innovative technology, Motus enables organizations to optimize spend and increase productivity across their workforce. With solutions purpose-built to enable data-driven insights and strategic decision making, Motus is the preferred vehicle reimbursement partner to top Fortune 500 companies globally.

At Motus, we're dedicated to making WorkLife better for everyone, anywhere. Our team is the heart of our culture, and we live by our WorkLife Pillars every day – WorkHappy, WorkHealthy, WorkSmart, WorkAnywhere, and WorkTogether.

Position Description:

The Content Marketing Manager is a strategic, creative, and highly collaborative member of the Content & Communications team. In this role, you will lead our content strategy and own the planning, creation, and optimization of content that fuels growth, demand generation, and brand storytelling.

Your work will span blog posts, ebooks, whitepapers, case studies, data sheets, and other high-value content that engages our target audiences across key verticals and market segments.

You bring a strong command of content frameworks, vertical- and persona-specific messaging, and are proficient in both SEO and Generative Engine Optimization (GEO)—optimizing content for traditional search engines as well as AI-powered discovery platforms such as ChatGPT, Claude, Gemini, and Perplexity.

This is a dual-focus role: leading overall content strategy while remaining hands-on in content creation. You will write and edit content directly, while also leveraging AI tools to scale production efficiently and responsibly. You have deep expertise in repurposing and scaling existing content assets to maximize reach and impact across channels and stages of the funnel.

This position is highly cross-functional, collaborating closely with demand generation, product marketing, design, sales, and subject-matter experts across the organization.

We're looking for someone who thrives in a fast-paced, distributed environment and is energized by disrupting the status quo and innovating in real time. The ideal candidate is a proactive self-starter who takes ownership, collaborates effectively, and is passionate about creating relevant, high-impact content that supports integrated, end-to-end marketing programs.

Position Duties:

• Develop and execute a comprehensive content strategy that supports brand awareness, demand generation, product marketing, and overall business growth.
• Write, edit, and refine high-quality long- and short-form content, including blog posts, whitepapers, ebooks, case studies, data sheets, presentations, and web copy.
• Build and manage a content calendar aligned with campaign priorities, product launches, and broader marketing initiatives.
• Identify content gaps and opportunities across the funnel and recommend new topics, formats, and distribution approaches.
• Partner closely with demand generation, product marketing, design, sales, and subject-matter experts to deliver content that supports integrated, end-to-end marketing programs.
• Stay current on trends and news in our space, proactively identifying opportunities for Motus to newsjack, contribute thought leadership, or join timely conversations.
• Optimize content for discovery using traditional SEO and Generative Engine Optimization (GEO) best practices, including entity optimization, semantic relevance, and AI answer engine visibility.
• Monitor, analyze, and report on content performance metrics, using insights to continuously iterate and improve.
• Manage the content creation process end to end—from brief development through review, feedback, approvals, and publication.
• Train, manage, and leverage AI content platforms (e.g., Jasper, ChatGPT) to scale content production efficiently while maintaining quality, accuracy, and brand standards.

Desired Skills & Experience:

• 6-8 years of marketing experience in enterprise software or SaaS
• Proven ability to develop and execute a comprehensive content strategy aligned to brand, demand generation, and business goals
• Excellent written and verbal communication skills: the ability to speak knowledgeably, clearly, and persuasively to a diverse range of audiences
• Strong understanding of full-funnel content and how assets support awareness, consideration, and conversion
• Strong partnership skills with demand generation, product marketing, design, sales, and subject-matter experts
• Proven experience learning about new, technical topics and producing quality content in a fast-paced environment
• Great teammate with a positive demeanor; self-motivated and collaborative
• Deep knowledge of traditional SEO best practices

Where required by law, Motus provides a reasonable range of compensation for specific roles. The pay range for this role is $110,000 - $120,000. Actual compensation will depend on a number of factors, including the candidate's relevant experience, technical skills, and other qualifications. This position may also be eligible for incentive compensation based on individual and/or company performance. This position is eligible for company benefits including medical, dental, and vision insurance with an employer contribution, flexible spending or health savings account, life and AD&D insurance, short-and long-term disability coverage, paid time off, employee assistance, participation in a 401k program with company match, and additional voluntary or legally required benefits.

Please see below for an outline of the Motus benefits package. Motus supports both the physical and mental health of their employees.

Motus Benefits:

• Medical Insurance, Dental Insurance, Vision Insurance (effective day one)
• Open Paid Time Off
• Flexible Spending Accounts & Health Savings Accounts
• Motus-Fidelity 401K Plan
• Company-paid Short/Long-term Disability & Basic Life Insurance Plans
• Family Planning and Parenting Support Benefits through Maven
• Support your mental, physical, professional and financial well-being through coaching and clinical therapy with Modern Health
• $1000 Home Office Reimbursement Program
• $2000 Internal Referral Program
• WorkAnywhere Reimbursement of Internet and Cellular Costs
• 16 weeks maternity and adoption leave
• 12 weeks paternity leave

Motus champions the power of true individuality, actively celebrating and accepting each team member. We strategically recruit and retain talent reflecting our local communities' rich diversity, fostering a culture where innovation thrives. Through dynamic learning sessions, strategic training, and our lively Employee Resource Groups, we kindle substantial dialogues, continuous learning, and ensure every voice is not only heard but celebrated.

Motus, LLC provides equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law.

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