Content Marketing Manager

Content Marketing Manager

About the role

We’re looking for a Content Marketing Manager to help shape how we communicate about what we do, why it matters, and why we’re different. This role blends strategic product marketing with hands-on content development: you’ll build and manage high-impact content programs, partner closely with cross-functional teams to translate complex capabilities into clear value, and ensure our content is consistent, credible, and easy to adopt across the business.

This is a product marketing–oriented content role (positioning, proof, clarity, enablement), not a pure growth/SEO role.

What you’ll do

Own core content programs and systems

• Build and manage content workflows, templates, and governance that make content creation faster, more consistent, and easier to scale.
• Maintain a strong editorial standard (voice, tone, structure, reuse) across major content types.

Lead proposal/RFP content and operational excellence

• Own the end-to-end proposal/RFP process (intake, timelines, coordination, drafting, reviews, approvals, and submissions).
• Build and maintain a living RFP content library (approved responses, product language, differentiators, outcomes proof, security/compliance content, case studies), with clear version control and refresh cycles.
• Coordinate cross-functional inputs (Sales, Product, Clinical, Security/IT, Compliance, Client Success), synthesize into compelling responses, and ensure messaging consistency.

Create lifecycle communications and behavior-influencing content

• Own content across the customer/patient journey, from first touch and program enrollment all the way through to program graduation
• Write, refine, and test communications across channels (email, SMS, mail, scripts, in-product messaging where applicable), improving clarity, trust, and action.
• Partner with operational teams to implement communications at scale, personalize where needed, and continuously improve performance.

Strengthen messaging, positioning, and content strategy

• Translate product capabilities into clear messaging frameworks: value propositions, proof points, differentiation, and objection-handling.
• Create and maintain foundational assets (one-pagers, FAQs, case studies, pitch/proposal modules, web copy, internal enablement content).
• Ensure content reflects the latest product reality and market context by staying close to Product and customer-facing teams.

Drive cross-functional alignment

• Act as a go-to partner for teams that need content to explain, persuade, or standardize (Sales, Product, Client Success, Compliance, Security).
• Run content reviews and approvals with a bias toward speed, quality, and accuracy.

What success looks like

• Content is consistent, current, and clearly differentiated across multiple business units
• Proposal/RFP responses become faster, more reusable, and more competitive, with fewer last-minute scrambles and fewer rewrites.
• Patient journey communications become clearer and more effective, with measurable improvements in key actions (enrollment/activation/engagement).
• Internal teams adopt your content because it’s accurate, well-structured, and easy to use.

Qualifications

• 5–8+ years in content marketing, product marketing, or a related role
• Excellent writer/editor who specializes in behavior-influencing content, especially for complex audiences
• Extensive experience in the RFP process and maintaining the content library for quick responses
• Experience with lifecycle communications, engagement programs, or patient/member messaging.
• Strong product marketing instincts: positioning, differentiation, proof points, and narrative clarity.
• Proven project management ability to run cross-functional processes
• Familiarity with content management / knowledge base governance and structured reuse systems.
• Comfort operating in regulated environments (ideally, healthcare or tech experience)