Content Marketing Manager

Role Overview

The Content Marketing Manager will own and execute MedTrainer's content strategy to drive brand awareness, generate demand, and support revenue growth. This role is both strategic and hands-on—you'll create compelling content, optimize performance, and collaborate cross-functionally to ensure our messaging resonates with healthcare audiences.

You'll play a key role in positioning MedTrainer as a thought leader in healthcare compliance, credentialing, and workforce training.

What You'll Do

Content Strategy & Planning

• Develop and execute a comprehensive content marketing strategy aligned with business goals
• Own the editorial calendar across all channels (blog, email, social, web, campaigns)
• Identify content opportunities across the buyer journey (awareness consideration decision)

Content Creation & Execution

• Write and produce high-quality content including blog posts, whitepapers, case studies, email campaigns, landing pages, and more
• Translate complex healthcare compliance topics into clear, engaging, and actionable content
• Partner with SMEs (product, customer success, compliance experts) to develop authoritative content

Demand Generation & Campaign Support

• Support marketing campaigns with targeted content that drives lead generation and pipeline
• Collaborate with paid media and growth teams to optimize content for conversion
• Create sales enablement materials (one-pagers, decks, battlecards)

SEO & Performance Optimization

• Own SEO strategy and execution, including keyword research and on-page optimization
• Monitor content performance and continuously optimize based on data (traffic, engagement, conversions)
• Use tools like Google Analytics, SEMrush, or similar platforms

Brand & Thought Leadership

• Ensure consistent brand voice and messaging across all content
• Build MedTrainer's authority through thought leadership content and industry insights
• Support executive content (LinkedIn posts, bylines, speaking opportunities)

What You Bring

• 4–7+ years of experience in content marketing, preferably in B2B SaaS or healthcare technology
• Strong writing and storytelling skills with a portfolio of published work
• Experience creating content that drives measurable business results (leads, pipeline, revenue)
• Solid understanding of SEO, content distribution, and performance analytics
• Ability to simplify complex topics into engaging, digestible content
• Experience collaborating cross-functionally with marketing, sales, and product teams
• Self-starter who thrives in a fast-paced, high-growth environment

Nice to Have

• Experience in healthcare, compliance, HR tech, or credentialing industries
• Familiarity with marketing automation tools (e.g., HubSpot) and CMS platforms
• Experience with video, webinars, or multimedia content
• Basic knowledge of AI tools for content creation and optimization

Why Join MedTrainer

• Make an impact in healthcare by helping organizations stay compliant and improve patient safety
• Join a fast-growing SaaS company with a collaborative, high-performing culture
• Opportunity to shape and scale content strategy from the ground up
• Competitive compensation, benefits, and growth opportunities

Key Success Metrics

• Organic traffic growth
• Lead generation and conversion rates
• Content engagement (time on page, downloads, shares)
• Pipeline influenced by content