Content Marketing Manager/Producer

SixAxis seeks a dynamic Content Marketing Manager/Producer to drive content initiatives across our safety equipment portfolio. Our family of brands include SafeRack, Upside Innovations, ErectaStep, RollaStep, and YellowGate. This role creates educational content that positions our brands as expert safety solutions while engaging B2B audiences across multiple channels. This position is Remote/Hybrid.

Position Overview:

The Content Marketing Manager/Producer develops content strategies that showcase industrial safety expertise through authentic storytelling, education, and entertainment rather than promotional messaging. This role requires both creative vision and technical execution capabilities and includes coordinating and directing outside contractors and internal production staff to support content delivery at scale.

Essential Duties & Responsibilities:

Content Strategy & Production

• Develop content strategies aligned with business objectives across multiple brand channels

• Create, edit, and produce content including blogs, website copy, social media, product descriptions, and technical documentation using professional tools independently

• Collaborate with subject matter experts, Regional Area Managers, and production teams for accurate, authentic technical content

• Manage and brief external contractors (writers, designers, videographers) to support content creation, ensuring work meets brand, safety, and technical standards

• Coordinate timelines, deliverables, and feedback cycles with contractors to keep projects on schedule and within scope

• Identify content opportunities showcasing safety expertise and product applications

• Master SixAxis product portfolio and OSHA compliance requirements

Authentic Social Media Marketing

• Create authentic B2B content that educates, entertains, and contributes value rather than promotional posts

• Develop content that positions brands as thought leaders through problem-solving, industry insights, and practical expertise

• Execute B2B social strategies tailored to industrial safety professionals using authentic storytelling

• Implement engagement strategies, testing methodologies, and performance optimization

• Measure social media efficacy and conduct experiments to improve performance

• Technical Content Production

• Utilize professional content creation tools (Photoshop, Canva, Premiere) for independent content production

• Leverage AI tools for content creation, optimization, and publishing processes

• Optimize content using SEO, GEO, and AEO best practices

• Manage content via SproutSocial to ensure consistent cross-platform publishing

Required Qualifications

Core Technical Skills

• Exceptional writing and editing abilities with strong proofreading skills

• Technical aptitude for quickly learning new technologies and content creation tools

• Professional tool proficiency in Photoshop, Canva, Premiere for independent content creation

• AI expertise in content creation, production, and optimization tools

• Digital marketing knowledge including SEO, GEO, and AEO principles

B2B Social Media Expertise

• Social media analytics and performance measurement experience

• Authentic content creation focused on education and value rather than promotional messaging

• Proven B2B social media experience with engagement and community building

• Understanding of thought leadership content that positions brands as industry experts

• B2B testing methodologies and experimental approaches

Preferred Additional Skills

• Familiar with SproutSocial for managing posts

• Video shooting and editing experience

• WordPress CMS experience and basic HTML knowledge

• Project management skills for multiple content initiatives, including coordinating external contractors

• Industrial safety, manufacturing, or technical B2B environment understanding

Personal Attributes

• Creative mindset for developing unique, engaging content that stands out in industrial safety

• Strategic thinking aligning content with broader business objectives

• Collaborative approach working effectively with cross-functional teams and external partners

• Results-oriented focus on measuring and improving content performance

• Adaptability for learning complex technical products and safety regulations quickly

This position offers the opportunity to become a recognized expert in industrial safety content while contributing to workplace safety improvements across diverse industries.

Equal Opportunity Employer as to all protected groups.