Digital Marketing Coordinator

Digital Marketing Coordinator

Position Overview

**This position is in-office only.

The Sea Pines Resort is seeking a detail-oriented, motivated marketing professional to support the execution of high-impact marketing initiatives in a dynamic resort environment. This role is ideal for someone who is highly organized, proactive, and eager to grow within a collaborative marketing team.

The Digital Marketing Coordinator works closely with the Digital Marketing Manager and reports to the Associate Director of Marketing. This position supports key digital channels including email marketing, website and app updates, digital advertising, and social media, ensuring campaigns and initiatives are executed accurately and efficiently.

This role also serves as the primary point of coordination for Online Listings & Reputation Management and plays a central role in compiling and analyzing marketing performance data across channels.

Strong proofreading skills and exceptional attention to detail are essential.

Key Responsibilities

Email Marketing

Assist in building, scheduling, and deploying email campaigns
Support email design, copywriting, and layout
Help segment lists and manage audience targeting
Proofread campaigns for accuracy, consistency, and brand voice
Track performance and prepare post-campaign reports

Website & App Management

Update website content, promotions, and landing pages on TSPR website and third-party platforms
Support ongoing app content management and marketing initiatives
Implement updates and enhancements in coordination with marketing leadership

Digital Advertising

Collaborate with the digital agency and marketing team to support the execution of digital advertising campaigns
Help monitor campaign performance and contribute to optimization efforts

Social Media

Assist with drafting and scheduling social media content
Help capture photo and video content on property
Monitor engagement and analytics and prepare performance summaries

Online Listings & Reputation Management

Oversee the accuracy and consistency of Google Business Profiles, TripAdvisor, Yelp, and other listing platforms
Monitor guest reviews and coordinate responses as needed
Ensure all listings reflect current offerings, promotions, and brand standards

Reporting & Analytics

Compile and analyze email, social media, website, survey, and digital advertising performance reports
Prepare dashboards, summaries, and visual performance recaps
Identify trends, insights, and opportunities for improvement
Maintain organized reporting systems and historical data

Print & Fulfillment Projects

Assist with print collateral production and fulfillment projects
Coordinate with vendors on timelines, proofs, and deliveries
Support inventory management and distribution of printed materials

Qualifications

Required:

Bachelor’s degree
1–3 years of marketing or digital marketing experience (internships included)
Strong attention to detail and proofreading skills
Excellent written communication skills
Ability to manage multiple projects and deadlines
Proficiency in Microsoft Office

Preferred:

Experience with email marketing platforms (Inntopia, Mailchimp, etc.)
Experience with Google Ads (AdWords)
Familiarity with website CMS platforms
Experience creating, scheduling, and analyzing social media content across platforms such as Instagram and Facebook
Basic graphic design skills (Adobe Creative Suite a plus)

Ideal Candidate Traits