Content Marketing Specialist

Fuel your passion for patient-centered care and elevate your medical career in our thriving physician office. Join our collaborative team, where every day brings new opportunities to make a meaningful impact on the well-being of our community.

At Tenet Physician Resources, we understand that our greatest asset is our dedicated team of professionals. That’s why we offer more than a job – we provide a comprehensive benefit package that prioritizes your health, professional development, and work-life balance. The available plans and programs include:

• Medical, dental, vision, and life insurance
• 401(k) retirement savings plan with employer match
• Generous paid time off
• Career development and continuing education opportunities
• Health savings accounts, healthcare & dependent flexible spending accounts
• Employee Assistance program, Employee discount program
• Voluntary benefits include pet insurance, legal insurance, accident and critical illness insurance, long term care, elder & childcare, auto & home insurance

Note: Eligibility for benefits may vary by location and is determined by employment status

• Develop and implement brand-consistent graphic content and photographic material for web and social media.
• Create a strategy to leverage the Institute’s web presence with social media (e.g., Facebook, YouTube, Twitter, LinkedIn) to maximize patient outreach.
• Manage all social media outlets to drive positive conversation, engagement, and patient loyalty.
• Create, update, and optimize existing and new websites, prioritizing presentation, layout, navigation, and functionality.
• Continually review and assess opportunities for improvement and make recommendations to enhance the Institute’s web and social media presence.
• Collaborate closely with staff and consultants (e.g., SEO advisors) to ensure the website is updated daily/weekly and remains user-friendly and easy to navigate.
• Conduct quarterly patient and stakeholder focus groups to gather feedback, identify strategic opportunities, and draft corresponding action plans.
• Monitor web and social media traffic utilizing tools like Google Analytics to report statistics and facilitate improvement efforts.
• Proactively promote and respond to conversations on digital platforms, triaging potential patient inquiries for clinical or administrative attention.
• Organize materials for effective project planning with corresponding timelines and assist with other related online outreach duties as required.

The Marketing Specialist is responsible for improving, expanding, optimizing and implementing the Paley Institute digital platform including illustrative and photographic content. The Marketing Specialist will work very closely with Paley Institute clinicians, staff, and management to further enhance the outreach goals and objectives of the Paley Institute. The position shall have an excellent sense and exhibit special skill in graphic design coupled with significant experience with website content, development creation and ongoing maintenance and continuous improvement and enhancement.

Additionally, the Marketing Specialist in collaboration with Paley Institute management, web advisors and consultants will be primarily responsible for continuously refreshing and updating all Institute websites to ensure that they are informative, user friendly and positioned at the top of multiple top search engines. The Marketing Specialist will also be responsible to manage an effective social media presence for the Paley Institute. Under the supervision of management, the Marketing Specialist will ensure timely response to social media inquiries by answering and/or seeking appropriate responses from the patient navigation team while consistently exercising the highest level of customer service in addressing patient and/or other inquiries.

Include minimum education, technical training, and/or experience required to perform the job.

• Bachelor’s degree related to graphic design, multimedia arts and/or web design or related field OR related experience
• At least 5 years of graphic design/writing/web experience in a healthcare setting is preferred
• Demonstrated competency with word processing/Microsoft Word, Outlook and spreadsheet software
• Outstanding oral and written communication skills with an emphasis on the language structure and content including the meaning and spelling of words, rules of composition and grammar
• Excellent command of all subjects related to web and user experience design
• Proficiency in Adobe Creative Suite, InDesign, Photoshop, Illustrator, Flash CSS, HTML, and other XML-based applications
• Experience with JavaScript and other specialized scripting languages for web site development
• Significant familiarity and understanding of Google analytics and SEO
• Excellent organizational and time management skills to meet prescribed deadlines, analytical ability and problem-solving skills to thoroughly evaluate alternatives, brainstorm innovative thoughts and express initiative by acting in a pro-active manner.
• Professional, self-motivated, reliable and the ability to work both independently and part of a team.

#LI-WB1

Employment practices will not be influenced or affected by an applicant’s or employee’s race, color, religion, sex (including pregnancy), national origin, age, disability, genetic information, sexual orientation, gender identity or expression, veteran status or any other legally protected status. Tenet will make reasonable accommodations for qualified individuals with disabilities unless doing so would result in an undue hardship.
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The employment practices of Tenet Healthcare and its companies comply with all applicable laws and regulations.

Include minimum education, technical training, and/or experience required to perform the job.

• Bachelor’s degree related to graphic design, multimedia arts and/or web design or related field OR related experience
• At least 5 years of graphic design/writing/web experience in a healthcare setting is preferred
• Demonstrated competency with word processing/Microsoft Word, Outlook and spreadsheet software
• Outstanding oral and written communication skills with an emphasis on the language structure and content including the meaning and spelling of words, rules of composition and grammar
• Excellent command of all subjects related to web and user experience design
• Proficiency in Adobe Creative Suite, InDesign, Photoshop, Illustrator, Flash CSS, HTML, and other XML-based applications
• Experience with JavaScript and other specialized scripting languages for web site development
• Significant familiarity and understanding of Google analytics and SEO
• Excellent organizational and time management skills to meet prescribed deadlines, analytical ability and problem-solving skills to thoroughly evaluate alternatives, brainstorm innovative thoughts and express initiative by acting in a pro-active manner.
• Professional, self-motivated, reliable and the ability to work both independently and part of a team.

#LI-WB1