Content Marketing Specialist

Voice Media Group is a leading provider of multi-channel marketing solutions, helping businesses navigate and win in today’s rapidly evolving, digital-first and AI-driven landscape. As how audiences discover, consume, and engage with content continues to shift, we are focused on delivering high-impact, performance-driven marketing strategies that drive real business outcomes.

Role Overview

We’re seeking a dynamic Content Marketing Specialist to help evolve and execute a modern, diversified content strategy that supports B2B growth. This role is responsible for creating high-performing content across formats, with a strong emphasis on multi-channel distribution, and full-funnel engagement.

You will play a key role in developing content that not only builds brand visibility, but also drives pipeline, supports sales conversations, and improves conversion performance across the customer journey.

Key ResponsibilitiesContent Strategy & Execution

• Develop and execute a multi-channel, full-funnel content strategy aligned to business and revenue goals
• Drive content diversification across formats including video, short-form content, blogs, email, case studies, landing pages, and social
• Align content to key stages of the buyer journey (awareness → consideration → conversion)

Video & Multimedia Content (Priority Focus)

• Lead the creation and production of video content (short-form, long-form, thought leadership, sales support, product, social, and brand storytelling)
• Partner with internal teams to storyboard, script, and produce video assets that drive engagement and conversion
• Optimize video content for distribution across web, social, email, and emerging platforms

Sales & Revenue Enablement

• Collaborate closely with sales to develop high-impact messaging, pitch materials, and nurture content
• Create content that supports lead generation, pipeline acceleration, and client retention
• Translate complex marketing solutions into clear, compelling narratives that resonate with B2B audiences

SEO, AI & Content Optimization

• Apply modern SEO strategies, including AI-influenced search (AIO), semantic search, and intent-based content development
• Ensure all content is optimized for discoverability across search, AI platforms, and digital channels
• Leverage AI tools to enhance content creation, personalization, and efficiency

Performance & Analytics

• Track, analyze, and optimize content performance across channels
• Use data to refine strategy and improve engagement, conversion, and ROI
• Continuously test formats, messaging, and distribution strategies

Success Metrics (What Success Looks Like)

• Growth in qualified leads and pipeline influenced by content
• Increased engagement rates (time on page, video completion rates, CTR, etc.)
• Improvement in conversion rates across campaigns and landing pages
• Expansion of organic traffic and search visibility (SEO + AI search presence)
• Increased content-driven contribution to revenue and sales enablement

QualificationsExperience3+ years in content marketing, preferably within B2B, digital marketing, or agency environmentsSkills

• Proven ability to create and manage multi-format content, with a strong emphasis on video production and product knowledge
• Strong understanding of modern B2B marketing, customer journeys, and sales alignment
• Experience with SEO, analytics tools (Google Analytics, etc.), and performance tracking
• Familiarity with marketing automation platforms and CRM systems
• Experience leveraging AI tools for content creation and optimization is a strong plus
• Graphic design and/or video editing experience preferred
• Portfolio demonstrating a range of content formats and measurable impact

EducationBachelor’s degree in Marketing, Communications, or related field (or equivalent experience)
Personal Attributes

• Strategic thinker with a strong creative instinct
• Data-driven mindset with a focus on performance and continuous improvement
• Highly collaborative, with the ability to work cross-functionally across marketing, product, sales, and leadership
• Ability to manage multiple projects in a fast-paced environment

If you’re a content marketer who thrives at the intersection of creativity, performance, and innovation, and you’re excited about building content strategies that drive real business impact, we’d love to hear from you.

We are an Equal Opportunity Employer that values diversity in the workplace.

Benefits:

• 401(k)
• Dental insurance
• Employee assistance program
• Flexible spending account
• Health insurance
• Health savings account
• Paid time off
• Parental leave
• Referral program
• Tuition reimbursement
• Vision insurance

Work Location: Hybrid remote in Phoenix, AZ 85034