Content Specialist

United States

Content Specialist

We are now accepting applications for a qualified Content Specialist at Belmont University.

Employment Type

Staff

Internal Job Category

Exempt (Staff)
Full-Time

Department

Marketing & Communications

Hours

37.5

Primary Duties and
Responsibilities:

Position purpose:
The Content Specialist is a creative storyteller and proactive communicator capable of utilizing a variety of media—press releases, written stories, website copy, email and newsletter copy, graphics, social media/video, etc.—to deliver compelling content across platforms. This role supports University-wide content marketing strategy by producing engaging written and visual content for colleges, initiatives, people features, website discoverability and social engagement, being accountable for the full content lifecycle, from research and planning to creation, optimization and performance analysis. The ideal candidate is a go-getter with strong communication skills and a passion for amplifying messages for maximum impact to achieve marketing goals and reach targeted audiences.

Essential Functions:

1. Craft compelling, high-quality written and multimedia stories highlighting university colleges, initiatives, programs and individuals. Identify and deliver stories that serve recruitment, retention, brand-building and development goals. Ensure all content is delivered on time and in compliance with University brand and style guidelines.

2. Seek content amplification through external and internal outlets. Partner with content team to discover media opportunities, write press releases and pitch media coverage for assigned areas. Develop social media photo, video and graphic assets to support storytelling and amplify messaging.

3. Conduct keyword research and content gap analysis to inform the editorial calendar and content strategy in assigned areas. Implement on-page SEO best practices, such as optimizing titles, meta descriptions, headings and internal links for priority website pages. Conduct regular content audits to identify and update underperforming content to improve its search visibility and user engagement.

4. Collaborate with departments and stakeholders to gather information, seeking to become the lead content marketing expert for assigned colleges/initiatives. Assist in maintaining a content calendar and ensuring timely delivery of materials.

5. Keep up-to-date on content marketing best practices, seeking continuous improvement and ongoing professional development to advance institutional marketing results.

6. The above statements describe the job’s essential responsibilities and requirements. They are not an exhaustive list of the duties that may be assigned to job incumbents.

Required Qualifications:

Belmont University seeks to attract and retain highly qualified faculty and staff who will support our mission and vision. As a Christ-centered and student-focused community, we aim to:

Form diverse leaders of character;

Equip people to solve the world’s complex problems through teaching, research and service;

And be radical champions for helping people and communities flourish.

Qualifications (Knowledge, Skills and Abilities):

Experience working in a fast-paced environment and the ability to respond to high-pressure situations. Ability to thrive in an environment of hard work.
Ability to work effectively with a wide range of constituencies in a diverse community.
Exceptional writing, editing and storytelling skills with strong attention to detail. Portfolio showcasing writing samples and multimedia content required.
Basic proficiency in video editing and graphic design tools (e.g., Adobe Premiere, Canva, Photoshop).
Familiarity with social media platforms, trends and copyright limitations.
Ability to work independently and manage multiple projects.
Proficiency with AP Style

Preferred Qualifications

Experience in PR, content creation or social media management.
Passion for higher education and storytelling.
Proficiency with relevant SEO tools such as SEMrush, Ahrefs, Moz and Google Search Console.
Experience with a content management system (CMS).

Required Education

Bachelor's degree in PR, Communications, Journalism, Marketing or related field.

Required Experience

Seeking 1-3 years of experience in PR and/or content marketing.

The selected candidate will be required to complete a background check satisfactory to the University.

Belmont University participates in E-Verify. Federal law requires all employers to verify the identity and employment eligibility of all persons hired to work in the United States.

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