Paid Media Specialist (Google Ads & Meta Ads)

Location: H block Dha Phase 1
Job Type: Full-time
Working Hours: 6:00 PM – 3:00 AM

About Us:
Animaker Media is a dynamic digital marketing agency specializing in helping businesses grow online through data-driven advertising strategies. We deliver creative and effective campaigns across Google, Meta, and other digital platforms.

Job Summary:
Animaker Media is seeking a skilled Paid Media Specialist to manage and optimize digital advertising campaigns across Google Ads and Meta Ads (Facebook & Instagram) during evening and night hours. The ideal candidate is analytical, creative, and experienced in driving measurable results through paid search, display, video, and social campaigns.

Key Responsibilities:

• Plan, create, and manage campaigns across Google Ads (Search, Display, YouTube, Shopping) and Meta Ads (Facebook & Instagram).
• Conduct keyword research, audience targeting, and competitor analysis.
• Write persuasive ad copy, design ad creatives, and test variations to maximize performance.
• Monitor, analyze, and optimize campaigns to meet KPIs such as CTR, CPA, ROAS, and conversions.
• Implement tracking and reporting using tools like Google Analytics, Facebook Pixel, and Tag Manager.
• Manage ad budgets, bid strategies, and campaign performance.
• Collaborate with marketing, sales, and creative teams to align campaigns with business objectives.
• Stay updated on platform updates, trends, and best practices for both Google and Meta advertising.

Qualifications:

• Proven experience managing campaigns on Google Ads and Meta Ads (2+ years preferred).
• Strong understanding of PPC, paid social strategies, and digital marketing metrics.
• Experience with Google Analytics, Facebook Business Manager, and related tracking tools.
• Strong analytical skills to interpret data and make actionable recommendations.
• Excellent written and verbal communication skills.
• Google Ads and Facebook Blueprint certifications are a plus.
• Knowledge of SEO, email marketing, and marketing automation is a bonus.

Key Metrics / KPIs:

• Click-through rate (CTR)
• Conversion rate
• Cost per acquisition (CPA)
• Return on ad spend (ROAS)
• Audience engagement metrics (for Meta Ads)

Why Join Animaker Media:

• Work with a creative, data-driven team in a fast-growing digital marketing agency.
• Opportunities for professional development and certifications.
• Flexible night shift working hours with competitive compensation.

Job Type: Full-time

Pay: Rs60,000.00 - Rs80,000.00 per month

Work Location: In person