Content Specialist

Job Title: Content Specialist

Location: Remote

Experience: 3-5 years

Overview

Seeking a content specialist with strong SEO and AI-content generation skills, capable of producing engaging support/help articles, conducting competitor research, and developing strategies to ensure support content is aligned with industry standards. The ideal candidate has hands-on expertise in SEMrush, AI-powered content tools, market analysis, and experience in both marketing and support content creation.

Key Responsibilities

• Research, write, optimize, and publish help/support articles, FAQs, and user guides to ensure an industry-leading support experience.
• Conduct competitor market research to identify gaps and best practices in support content, using findings to inform support strategy.
• Develop and implement effective content strategies for support and marketing, ensuring consistency and compliance with industry best practices.
• Utilize AI tools (SEMrush AI Creative, Copy.ai, etc.) for scaling content creation for knowledge bases, support portals, and blogs.
• Maintain strong SEO standards across all support, help, and marketing content using SEMrush and keyword research tools.
• Collaborate with product, customer support, and design teams to ensure support resources are accurate, visually appealing, and easy to use.
• Track and analyze support content performance using analytics to optimize and report on effectiveness.

Requirements

• Proven experience developing help/support articles, knowledge base content, or FAQs.
• Proficiency with SEMrush for SEO, keyword research, and competitive content analysis.
• Experience using AI content generation tools such as Copy.ai, SEMrush AI Creative.
• Strong ability to perform market research of competitors’ support strategies and content.
• Excellent writing/editing skills (support articles, blogs, social/web content).
• Ability to strategize, prioritize, and structure content so support resources are up to industry standards.
• Solid understanding of social media, content analytics, and user engagement metrics.

Preferred Qualifications

• Experience in B2B SaaS, software support, or tech industry is preferred.
• Familiarity with content management, scheduling, and automation tools (e.g., Hootsuite, Buffer, Zendesk Guide).
• Awareness of user experience best practices in support content.
• Experience with graphic design for visuals in support documentation (Canva, Photoshop a plus).

Job Type: Full-time

Pay: ₹222,578.13 - ₹906,940.16 per year

Benefits:

• Paid time off
• Provident Fund
• Work from home

Work Location: Remote