Content Specialist

• Develop high-quality, engaging, and SEO-optimized content for various marketing channels, including blogs, websites, social media, and email campaigns.
• Collaborate with marketing, sales, and subject matter experts (SMEs) to create content aligned with business objectives and industry trends.
• Research and stay updated on IT industry trends, competitor strategies, and emerging technologies to generate relevant content ideas.
• Ensure consistency in brand voice, messaging, and storytelling across all content assets.
• Analyse content performance metrics and suggest improvements to enhance engagement and lead generation.

Must Have Skills

• Strong experience in business content writing, editing and storytelling for IT services, digital transformation, and emerging technologies.
• Proficiency in writing blogs, whitepapers, case studies, website content, and social media copy tailored for B2B and enterprise audiences.
• Understanding of SEO best practices, keyword research, and content optimization techniques.
• Ability to simplify complex IT and business concepts into clear, engaging, and persuasive content.

Good to Have

• Experience in scriptwriting for video, webinars, or podcast content.
• Hands-on experience with content management systems (CMS) like WordPress or Sitecore.
• Data-driven mindset with the ability to analyze and interpret content performance metrics. Proficiency in content management systems (CMS) and digital marketing tools.