Content Specialist

We are Ethos, the fastest growing digital communication group in MENA. We think big and we make big ideas come to life. We are crazy about the digital world and we aim high. We are looking for talented and valued people with interesting and provocative ideas, along with bold and diverse perspectives. Our culture is all about the thriving young team of us in 4 offices around MENA, while we boldly help impact the success of leading brands like McDonald's, General Motors, and American Express.

The Content Specialist supports the day-to-day planning, execution and optimisation of social media activity across assigned client accounts. The role sits between community management and social media management, combining hands-on content and social media execution with shared responsibility for community engagement, reporting inputs, content plans, content writing and campaign support.

This is a platform-native, execution-led role designed to strengthen content quality, consistency, responsiveness and audience engagement, while supporting senior team members in delivering high-performing, culturally relevant social output for the Saudi market.

Key Responsibilities:

• 
  Social Media Planning & Execution

  • Execute approved social media strategies and content plans across key platforms (Instagram, TikTok, X, LinkedIn, Snapchat, as relevant per account).

  • Translate brand, campaign and communications objectives into clear content calendars, posting plans and activation timelines.

  • Support the ongoing optimization of content formats, timing and platform approach based on performance and audience behavior.

  • Ensure content supports agreed objectives such as awareness, engagement, community growth and cultural relevance in KSA.

• Content Management & Publishing

  • Prepare, schedule and publish approved social media content, including static posts, video, stories, reels and light live coverage where required.

  • Coordinate closely with designers, copywriters and production teams to ensure assets are delivered, formatted and published accurately and on time.

  • Ensure captions are accurately localised for the Saudi market, including language, tone and cultural nuance.

  • Maintain consistency, accuracy and quality across all live social media accounts.

  • Support creative ideation by contributing content references, trend examples and platform-native ideas under senior direction.

• Community Management & Engagement (Shared Ownership)

  • Support day-to-day community management across assigned accounts, including comments, DMs, mentions and inboxes, in coordination with the Community Manager.

  • Respond promptly and professionally to audience interactions, maintaining each brand’s approved tone of voice.

  • Adhere to agreed SLAs for response times during business hours.

  • Escalate sensitive, high-risk, or reputational issues in line with Ethos protocols and senior guidance.

  • Monitor sentiment and recurring audience feedback, flagging insights, risks, or opportunities to senior team members.

  • Campaigns, Influencer & UGC Support

    • Support the execution of social media campaigns tied to launches, partnerships, events and seasonal moments.

    • Assist with influencer and creator research, shortlisting and coordination under senior direction.

    • Identify and log relevant user-generated content for potential amplification or reposting.

    • Support community engagement during campaigns and activations to maintain responsiveness and momentum.

  • Performance Tracking & Reporting Support

    • Track core social media metrics including reach, engagement, growth, views and content performance.

    • Collect raw data, screenshots and engagement inputs for weekly and monthly reporting.

    • Maintain organised engagement logs, community response sheets and campaign documentation.

    • Support the identification of trends, insights and optimisation opportunities from performance and community data.

  • Governance, Risk & Quality Control

    • Follow Ethos approval workflows, content governance processes and client-specific protocols at all times.

    • Ensure cultural sensitivity, accuracy and brand safety across all published content and community responses.

    • Flag potential reputational or operational risks early and escalate appropriately.

  • Operational Excellence & Collaboration

    • Maintain organized content workflows, file management and scheduling systems.

    • Work closely with the Content Senior Executive, Community Manager and wider account teams to ensure smooth execution.

    • Demonstrate reliability, responsiveness and accountability across multiple accounts and deliverables.

    • Contribute to improving internal social media processes, templates and ways of working where appropriate.

• 
  Bilingual Arabic and English, with strong written proficiency and cultural fluency for Saudi audiences.

• Hands-on experience executing social media content and supporting community management in an agency or brand environment.

• Strong understanding of Saudi social media culture, platform behaviours and audience expectations.

• Confident working with social media tools and native platform dashboards.

• Comfortable handling community interactions with professionalism, discretion and cultural sensitivity.

• Detail-oriented, organised and able to manage multiple tasks and deadlines simultaneously.

• Collaborative mindset and openness to feedback, operating confidently within structured approval frameworks.

• Collaborative mindset, able to work effectively with juniors, designers, copywriters, strategists and account teams.

• Clear written communication skills and the ability to follow structured approval and governance processes.

• Comfortable taking direction, implementing feedback quickly and operating within established brand and agency frameworks.