Marketing Specialist – Digital Brand & Social Media

Job Description:

The Marketing Specialist – Digital Brand & Social Media will be an integral part of our marketing team, focusing on the development and execution of innovative digital branding and social media strategies that align with our organizational objectives. This role requires a proactive individual with a flair for creativity, exceptional analytical skills, and the ability to adapt to a rapidly changing digital landscape. The successful candidate will manage our online presence, develop engaging content that resonates with target audiences, collaborates cross-functionally to enhance brand visibility, and leverages data analytics to drive informed decision-making. Key competencies include strategic thinking, strong interpersonal communication, digital marketing expertise, and a track record of successful brand management and social media engagement.

Job Requirements:

• A minimum of 3 years of experience in digital marketing, with a strong emphasis on brand management and social media strategy.
• Proven track record of developing and executing comprehensive digital marketing campaigns that have positively impacted brand awareness and engagement.
• Demonstrable experience using social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.) to drive brand engagement and awareness.
• Strong analytical skills with a proficiency in interpreting data and analytics to measure the effectiveness of marketing strategies.
• Experience in content creation, including copywriting and graphic design, with a portfolio that showcases high-quality work.
• Ability to work collaboratively in a team environment and across different functional areas to achieve common goals.
• Excellent verbal and written communication skills, with an ability to convey complex ideas simply and effectively.
• Knowledge of SEO and SEM best practices, along with experience using tools like Google Analytics, Hootsuite, or similar platforms.
• Strong organizational skills with the ability to manage multiple projects simultaneously under tight deadlines.
• Familiarity with emerging trends in digital marketing and social media, as well as a passion for staying current in the field.
• Relevant certifications in digital marketing or social media management (e.g., Google Ads, HubSpot, Facebook Blueprint) are highly desirable.
• Understanding of brand positioning and target audience profiling to effectively tailor marketing initiatives.

Job Responsibilities:

• Develop, implement, and manage digital marketing strategies that enhance our brand's online presence and engage target audiences.
• Create and oversee high-quality content for social media platforms that aligns with brand messaging and objectives.
• Monitor and analyze social media and digital marketing performance metrics to derive actionable insights and recommendations for continuous improvement.
• Collaborate with cross-functional teams, including design, sales, and product development, to ensure cohesive branding across all channels.
• Manage social media accounts, responding to customer inquiries and comments in a timely and professional manner to foster community engagement.
• Conduct market research to identify trends and gather customer insights that inform digital marketing strategies.
• Stay informed about the latest changes in social media algorithms and digital marketing tools to maintain optimal performance.
• Prepare and present detailed reports on campaign performance, including KPIs and ROI analysis, to stakeholders and management.
• Maintain and update the company website to ensure accurate and relevant information is presented to users.
• Assist in organizing and executing online events (webinars, live sessions) to promote brand initiatives and enhance customer interaction.
• Participate in brainstorming sessions to contribute creative ideas for new campaigns and initiatives that align with business goals.
• Foster brand loyalty through proactive engagement with followers and customers across digital platforms.
• Evaluate and coordinate partnerships with influencers and industry leaders to expand brand reach and credibility.

Required Skills:

• Strong proficiency in digital marketing principles and best practices, with a focus on social media strategies.
• Excellent writing and editing skills, with a keen eye for detail and brand voice consistency.
• Proficient in data analysis and interpretation, with the ability to turn insights into actionable marketing strategies.
• High level of creativity and ability to generate innovative ideas and solutions.
• Strong verbal communication skills with the ability to present information effectively to diverse audiences.
• Solid understanding of SEO and SEM techniques and tools to enhance online visibility.
• Strong project management skills, with a proven ability to lead initiatives from conception through execution.
• Ability to work flexibly in a fast-paced environment and adjust priorities as necessary.
• Familiarity with graphic design software (e.g., Adobe Creative Suite, Canva) is a plus.
• Knowledge of customer relationship management (CRM) systems to enhance marketing efforts.