Content Specialist

We are seeking a creative and detail-oriented Digital Content Specialist to support the planning, creation, and management of content across our digital platforms. This role is essential in maintaining a consistent, engaging, and up-to-date online presence that aligns with our brand and communication objectives.

Key Responsibilities

Content Planning & Development:

• Develop and execute content plans aligned with marketing and brand strategies
• Create, edit, and publish engaging content across digital platforms
• Ensure all content adheres to brand tone, messaging, and communication standards

Digital Platforms Management:

• Manage and regularly update all digital channels to ensure consistency and accuracy
• Schedule and publish content across platforms
• Monitor platform activity and ensure timely updates

Website Content Management:

• Write, edit, and upload content for the company website
• Maintain and update website content to ensure accuracy and relevance
• Apply basic SEO practices (keywords, meta descriptions, content structuring)
• Coordinate with internal teams to reflect updates, services, and announcements

Trends Monitoring & Optimization:

• Stay up to date with industry trends and digital best practices
• Monitor basic SEO performance and identify opportunities for improvement
• Enhance content performance and engagement through optimization

Performance Tracking & Reporting (10%)

• Track content performance using analytics tools
• Prepare reports and provide actionable recommendations
• Support data-driven decision-making for content strategies

Qualifications & Requirements

Education & Certifications

• Bachelor’s degree in marketing, Communications, Digital Media, or a related field
• Certifications in Digital Marketing or Content Creation are a plus

Experience

• 2–4 years of experience in digital content, social media management, or similar roles
• Experience managing digital platforms and website content
• Familiarity with CMS platforms and analytics tools
• Experience in corporate or healthcare environments is an advantage

Skills

• Strong writing and editing skills in both English and Arabic
• Solid understanding of digital platforms and content trends
• Basic knowledge of SEO principles and content optimization
• Familiarity with design tools is preferred
• Strong organizational and time management abilities
• Ability to collaborate effectively with designers and cross-functional teams