Content Specialist – E-commerce & E-Retail Media – Middle East & Sub-Sahara Africa

We are looking for a Content Specialist to lead the creation and management of high-quality content for our online sales channels. This role is responsible for developing content for brand-owned online stores as well as major e-commerce platforms such as Amazon, Noon, etc.

The role is both hands-on and managerial: you will personally create content while also managing external agencies and freelancers to ensure consistency, quality, and on-time delivery across all e-commerce touchpoints and all countries.

Key Responsibilities

· Create and maintain compelling e-commerce content, including:

· Product descriptions and product cards

· E-retail media assets (banners, campaign visuals, promotional content)

· Enhanced/A+ content and brand store pages

· Adapt content to platform-specific requirements and best practices (Amazon, Noon, brand e-shops)

· Ensure all content aligns with brand guidelines, tone of voice, and commercial objectives

· Manage external agencies and freelancers:

· Prepare clear briefs and content guidelines

· Review, optimize, and approve delivered materials

· Ensure consistent quality across internally and externally produced content

· Coordinate with internal stakeholders (e-commerce, product marketing, digital media) to align content with campaigns and launches

· Manage multiple content projects simultaneously, meeting deadlines and launch timelines

· Monitor content performance and optimize based on insights and platform analytics

Required Skills and Experience

· Proven experience in e-commerce or digital content creation for well-known brands

· Strong copywriting skills with a focus on conversion and customer experience

· Hands-on experience with major e-commerce platforms (e.g., Amazon, Noon)

· Understanding of e-retail media formats and promotional content

· Working knowledge of SEO principles for e-commerce listings

· Ability to work with visual content and design tools (e.g., Adobe Creative Suite, Figma, Canva or similar)

· Experience managing agencies or freelancers and providing clear, actionable feedback

· Strong organizational skills with the ability to manage multiple projects in parallel

· High attention to detail and strong ownership mindset

What We Offer

· Opportunity to play a key role in shaping e-commerce content across multiple high-impact channels

· A diverse and dynamic environment with strong cross-functional collaboration

· Exposure to leading regional and global e-commerce platforms

· International culture with strong values and engaging employee experience

· Competitive compensation and benefits package