Content Strategist

Company Description

LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.

Join us to transform the way the world works.

Job Description

This role is based in Omaha.

At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team.

The LinkedIn Knowledge Management Solutions (KMS) team at LinkedIn is responsible for creating and delivering self-service content for LinkedIn’s members, customers and employees. The team creates instructional, procedural, and technical content using both traditional and AI-powered methods. This content is made available externally through LinkedIn's help centers, virtual chat assistants, and in-product experiences, including those driven by AI and generative AI.

As a Content Strategist, you will be responsible for creating help content for products that align to the needs of a line of business. You'll be working within a team of Content Strategists to create a data-driven, user-centered content strategy, provide timely help content for feature releases, and interact with product leadership and partners to understand the evolution of the products.

Empowering our internal and external customers with the right content at the right time is our number one priority. The role is dependent on your ability to collaborate with partners and team members across locations to gather the information required to develop relevant and complete content for our help center audiences. You will be working closely with teams including Product Operations, Product Marketing, Legal, and Support to create and define great content experiences for LinkedIn members and customers.

Key Responsibilities:

• Develop and deliver accurate and timely content for a line of business with guidance from a senior content strategist and your manager.
• Develop high-quality, user-centered content tailored for various delivery channels such as help center, in-product help, chatbots, and virtual assistants as per KMS guidelines and based on inputs from stakeholders.
• Score and validate chatbot outputs to ensure accuracy, consistency, and compliance with brand guidelines and industry standards.
• Build subject matter expertise for a designated area of work.
• Analyze content performance metrics and user feedback to determine health of content and share insights with partners and writers.
• Create project plans that are clear, concise, and demonstrate how content can solve challenges of a line of business. Present those plans to partners to establish agreement to see through the plan.
• Collaborate, build relationships, and share knowledge with global team members and partners as needed.
• Participate in the peer-to-peer review process to improve the quality of content and provide open, honest, and constructive feedback.
• Prioritize, resolve, and respond to internal inquiries/cases in a timely fashion.
• Demonstrate adaptability to change in a fast-paced environment
• Model LinkedIn’s culture and values and actively participate in developing a healthy team culture.
  
  
  

Qualifications

Basic Qualifications:

• 3+ years of experience in content strategy, technical writing, knowledge management, or related fields
• Experience in working with content management systems (any) and authoring tools (any)
• Experience in methodologies such as DITA, topic-based, authoring, and structured writing.
  
  
  

Preferred Qualifications:

• Experience in creating and validating content for AI conversational interfaces and familiarity with prompt engineering principles is an advantage
• Sound analytical, organizational, and project management skills
• Proficiency using content authoring tools such as XMetal, Oxygen, is an advantage
• Proficiency in Jira and Confluence
• A team player who can develop strong relationships with partner and writing teams
• Enjoys working within teams (both local and global) and also autonomously
• Curious, innovative, and passionate about learning
• Positive attitude and growth mindset
• Flexible and willing to help with other projects, as needed
  
  
  

Suggested Skills:

• Communication
• Technical Writing
• Project Management
• Stakeholder Management
  
  
  

LinkedIn is committed to fair and equitable compensation practices.

The pay range for this role is $74,000-$119,000 . Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.

The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For more information, visit https://careers.linkedin.com/benefits.

Additional Information

Equal Opportunity Statement

We seek candidates with a wide range of perspectives and backgrounds and we are proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.

LinkedIn is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities. Our goal is to foster an inclusive and accessible workplace where everyone has the opportunity to be successful.

If you need a reasonable accommodation to search for a job opening, apply for a position, or participate in the interview process, connect with us at accommodations@linkedin.com and describe the specific accommodation requested for a disability-related limitation.

Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process. Examples of reasonable accommodations include but are not limited to:

• Documents in alternate formats or read aloud to you
• Having interviews in an accessible location
• Being accompanied by a service dog
• Having a sign language interpreter present for the interview
  
  
  

A request for an accommodation will be responded to within three business days. However, non-disability related requests, such as following up on an application, will not receive a response.

LinkedIn will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by LinkedIn, or (c) consistent with LinkedIn's legal duty to furnish information.

San Francisco Fair Chance Ordinance

Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records.

Pay Transparency Policy Statement

As a federal contractor, LinkedIn follows the Pay Transparency and non-discrimination provisions described at this link: https://lnkd.in/paytransparency.

Global Data Privacy Notice for Job Candidates

Please follow this link to access the document that provides transparency around the way in which LinkedIn handles personal data of employees and job applicants: https://legal.linkedin.com/candidate-portal.