Content Strategist

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The Content Strategist is a role dedicated to attracting, engaging, and retaining GUARDIAN RFID’s target audience by developing and executing content strategies. This includes but is not limited to producing relevant blogs, articles, and other digital media to establish industry expertise, promote brand awareness, and keep business top of mind for prospects. One Team. One Mission. GUARDIAN RFID is a technology company whose mission is to build and deploy technology that protects America’s Thin Gray Line. From inmate tracking to inmate management, our industry-leading Cloud platform embeds business and artificial intelligence to digitally transform jails, prisons, and juvenile detention facilities of every size.

About GUARDIAN RFID

One Team. One Mission. GUARDIAN RFID is a Warrior-centric technology company that builds, markets, and deploys our Command & Control software platform for corrections professionals. We support our end users from law enforcement agencies across the U.S.

Description

Job description:

One Team. One Mission. GUARDIAN RFID is a technology company whose mission is to build and deploy technology that protects America’s Thin Gray Line. From inmate tracking to inmate management, our industry-leading Cloud platform embeds business and artificial intelligence to digitally transform jails, prisons, and juvenile detention facilities of every size.

Qualifications

Bachelor’s degree in Marketing or related field
Content marketing certification preferred
5+ years in a content marketing role

Requirements

Strong verbal and written communication skills
Experience in planning, creating, distributing, and analyzing content for a business’s website
Writing skills: experience in different tones of voice to attract different audiences across industry
Basic SEO and keyword research skills to strategize and boost engagement
Web analytical skills to identify gaps and trends in current platforms

Responsibilities

Create internal review process that is efficient and stable
Gather ideas and needs from sales
Use the topic litmus test to validate article ideas
Outline the buyer’s journey
Create engaging, high-quality copy for blogs, earned media articles, press releases, etc.
Publish articles weekly
Collaborates and reviews video scripts
Brainstorm, build, and execute topics surrounding inbound, outbound, TAYA
Write in company tone to reach target audiences
Elevate SEO marketing strategies
Develop and execute brand goals to hit high viewership
Research keyword success and identify gaps for improvement
Utilize SEO tools and knowledge to improve a brand’s search engine results

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