CONTENT STRATEGIST

Job Description

Content Strategist — Rebellion Group

Location: Cheshire, CT

Position Type: Full-Time, Hybrid On-Site

About Rebellion Group

We’re a bold, insight-driven agency that fuses strategy, creativity, and technology to fuel explosive brand growth. We defy convention to make brands unforgettable, balancing data with daring, delivering everything from go-to-market strategies to UX design, web development, creativity, and advanced SEO.

Role Overview

As a Content Strategist, you’ll be the big-brained architect behind how content is structured, discovered, and experienced online. Your focus will be on building intuitive information architecture, crafting AI-powered, SEO-forward content strategies, and applying analytics and research to ensure websites don’t just look cool, they work. You’ll lead audits, guide site maps, and orchestrate content so every website feels natural to navigate, optimized to rank, and designed to convert.

Key Responsibilities

• Information Architecture
• Design and refine site maps, navigation systems, and content hierarchies.
• Align IA with business goals, user needs, and SEO opportunities.
• Partner with UX and design teams to create wireframes, page templates, and content models that support intuitive user journeys.
• Ensure consistency and clarity in labeling, taxonomy, and metadata.
• SEO & AI Content Strategy
• Conduct keyword research and integrate insights into IA and page structures.
• Apply emerging AI-driven SEO techniques to shape site and content strategy.
• Develop long-term content roadmaps that blend SEO with user-centered IA.
• Content Audits & Analysis
• Lead content and site audits to identify gaps, redundancies, and misalignments.
• Assess performance using GA4, Core Web Vitals, and behavioral analytics.
• Provide recommendations for restructuring, repurposing, or consolidating content.
• Research, Strategy & Execution
• Define user journeys and content personas to inform IA and messaging.
• Translate research into actionable site structures and content guidelines.
• Collaborate with writers, designers, and developers to bring strategies to life.
• Optimization & Continuous Improvement
• Monitor site performance and iterate IA and content for improved engagement and conversions.
• Stay on top of trends in SEO, UX, and content strategy—especially as AI reshapes search behavior and discovery.
  

Qualifications

• 3+ years in content strategy, IA, or SEO (agency or in-house).
• Proven experience building or restructuring site maps, navigation, and content hierarchies.
• Strong understanding of SEO tools, AI-driven search, and analytics platforms.
• Familiarity with UX/UI principles, wireframing, and taxonomy development.
• Excellent communication skills to guide stakeholders through complex IA decisions.
  
  

Why You’ll Love It Here

• Work with an intrepid team that challenges norms while delivering tangible impact.
• Influence high-profile clients across industries like healthcare, finance, education, and consumer brands.
• Operate at the cutting edge of strategy, balancing data, IA, AI, and creativity to shape the future of digital experiences.
  
  

Before You Apply: Let's Get Real

We know the job hunt can be brutal. Whether you're fresh out of school, feeling stuck in your current role, or navigating unexpected market changes—the pressure to find something often overshadows finding the right thing. We've all been there: copy-pasting the same info into endless forms, hitting "easy apply" just to boost those numbers, and crossing our fingers.

But here's the thing—we want you to actually want this job.

This Role Isn't for Everyone (And That's Okay)

If great creative doesn't make you stop scrolling... if you see a killer brand campaign and don't feel that spark of curiosity about the strategy behind it... if you're not the type to wonder what insight drove that commercial that stuck with you—this probably isn't your spot. No judgment, just honesty.

What we're looking for: Someone who gets genuinely excited about the intersection of brand, creativity, and human behavior. Someone who sees advertising as both art and science, and wants to master both sides of that equation.

Here's What You're Signing Up For

The Environment: This is agency life—fast-paced, dynamic, and collaborative. If you're coming from a major holding company, you'll find our pace intense but more sustainable. If you're transitioning from client-side, buckle up—you're about to experience a different gear entirely.

The Workspace: We're in-person because we believe the best ideas happen in those spontaneous hallway conversations, the quick whiteboard sessions, and the energy that only comes from being in the same room. Remote work has its place, but breakthrough thinking happens when minds collide organically.

The Growth Path: Here's something unique about our industry—the higher you climb, the more you need to become a translator between disciplines. Business speak, creative vision, data insights, strategic thinking, tech capabilities—you'll need to become fluent in all of it. It's challenging, but it's also what makes this work endlessly fascinating.

Why This Could Be Your Dream Job

If you're still reading, you might be exactly who we're looking for. You're someone who thrives on variety, who gets energized by solving complex problems with creative solutions, and who wants to work alongside people who care as much about the craft as you do.

Ready to dive deeper? We're excited to meet candidates who see this not just as their next job, but as their next adventure in building something meaningful.

Equal Opportunity Employer