Content Strategist (Art Director & Script Writer)-IT (Saas)-Surat-70k

About the Role

The company is looking for a Content Strategist who is a rare blend of creative thinker, art director, and script writer.

This role is about shaping how the brand speaks, feels, and looks across digital platforms. You will be responsible for creating high-impact ideas, writing powerful scripts, and directing visual storytelling that drives engagement, virality, and brand recall.

This is not a posting/content calendar role — this is a big-idea, narrative-led creative role.

Key Responsibilities

Creative Direction & Visual Storytelling

• Act as the art director for digital content, ads, and short-form videos

• Define visual language, mood, tone, and storytelling formats

• Work closely with designers, video editors, and creators to bring ideas to life

Script Writing & Narratives

• Write strong scripts for Reels, Shorts, YouTube ads, UGC, and brand films

• Craft hooks, openings, and payoffs that hold attention in the first 3 seconds

• Translate abstract ideas (personality, emotions, insights) into relatable human stories

Content Strategy & Ideation

• Own the content strategy across organic and paid channels

• Generate original content ideas rooted in human behavior, psychology, and culture

• Build repeatable content formats that can scale across platforms

Virality & Performance Collaboration

• Collaborate with the performance marketing team to create conversion-focused creatives

• Optimize scripts and visual narratives based on engagement and performance data

• Constantly iterate based on what works in the real world

Primary Skills & Requirements

Creative & Strategic Skills

• Strong experience as a content strategist, art director, or creative lead

• Exceptional script writing and storytelling skills

• Ability to think in visual frames, beats, and scenes

Platform & Format Expertise

• Deep understanding of Instagram Reels, YouTube Shorts, UGC formats, and paid video ads

• Knows what works organically vs performance-driven content

• Strong sense of culture, trends, and internet behavior

Taste, Judgment & Originality

• High creative taste — knows what looks premium and what looks generic

• Ability to turn complex or abstract concepts into simple, powerful stories

• Obsessed with hooks, pacing, and emotional payoff

Nice to Have

• Background in advertising agencies, digital studios, or brand storytelling roles

• Experience working on intangible products (self-help, education, insights, lifestyle)

• Basic understanding of performance metrics and creative testing

What Success Looks Like

• Content that stops the scroll and gets shared

• Clear, consistent brand voice and visual identity

• Scripts that performers, creators, and editors love to work with

• Creative ideas that directly contribute to growth and brand love

Ideal Candidate Profile

• Thinks in ideas, not posts

• Writes like a screenwriter, thinks like an art director

• Understands both brand storytelling and performance needs

• Curious about people, emotions, and culture