Content Strategist & Conversion Copywriter

Key Responsibilities

• Develop and execute a full-funnel content strategy (Awareness → Consideration → Conversion) aligned with business objectives
• Write high-converting content for:
• Website pages & landing pages
• Paid ads (Meta & Google)
• Email marketing campaigns
• Company profiles & proposals
• Create and optimize conversion-focused landing pages with compelling CTAs and structured messaging
• Develop AEO (Answer Engine Optimization) content including FAQs and structured responses for AI platforms (e.g., ChatGPT, SGE)
• Collaborate with SEO teams to target high-intent keywords and improve search visibility
• Work with designers and video editors to ensure content and visuals alignment
• Conduct A/B testing on headlines, ad copies, and CTAs to improve performance
• Track and analyze metrics such as conversion rate, CTR, engagement, and lead generation
• Support the sales team with sales scripts, pitch decks, case studies, and success stories

Requirements

• 3–6 years of experience in content strategy and conversion copywriting
• Strong portfolio demonstrating high-conversion campaigns
• Solid understanding of B2B marketing, customer psychology, and sales funnels
• Excellent writing, editing, and storytelling skills
• Hands-on experience with SEO, keyword research, and AEO strategies
• Experience working with cross-functional teams (marketing, design, development)
• Ability to analyze data and optimize content for better performance and ROI

Preferred Skills

• Experience with tools like Google Analytics, Search Console, Ahrefs, SEMrush
• Familiarity with AI content tools and modern search behavior
• Strong understanding of conversion rate optimization (CRO) principles

Work Location: In person