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Content Strategist — Emerging Europe (Balkans + Eastern Europe + Baltics)
We are hiring a Content Strategist to lead content planning, messaging, and market-localized storytelling across Emerging Europe, including: Bulgaria, Romania, Serbia, Albania, North Macedonia, Montenegro, Bosnia & Herzegovina, Moldova, Latvia, and Greece.
Role Overview
You will build market-relevant content strategies that drive growth across social media, campaigns, and conversion pages—ensuring brand consistency while adapting to local culture, language nuance, and consumer behavior.
Key Responsibilities
- Develop market-level positioning, messaging pillars, and tone of voice
- Build monthly/weekly content calendars (organic + paid)
- Write and optimize copy for ads, social captions, landing pages, emails, product pages
- Create creative briefs for designers, video editors, and creators/UGC
- Localize content while maintaining brand identity
- Track performance and improve content using insights (CTR, CVR, engagement)
Candidate Profile
- Proven experience in content strategy / copywriting / brand strategy
- Strong portfolio (strategy + execution)
- Comfortable working with KPI-driven teams and fast timelines
- Strong English; local language skills are a major plus
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