Content Strategist (Garden Town)

Job Description:

Job Title: Content Strategist
Company: Aesthetics Lab by Tibbi
Location: Garden Town, Lahore
Job Type: Full-Time
Experience Required: 2–3 Years
Industry: Aesthetics / Wellness / Healthcare

About Us:

Aesthetics Lab by Tibbi is a premier aesthetics and wellness clinic offering innovative beauty and skincare solutions. We are now expanding our digital footprint and looking for a creative and experienced Content Strategist to join our marketing team.

Key Responsibilities:

1. Develop Content Strategy
Create and implement a content strategy that aligns with overall brand goals, service offerings, and marketing campaigns.

2. Content Calendar Management
Plan and manage monthly content calendars across all platforms (Instagram, Facebook, Website, Email, etc.).

3. Trend Research & Content Creation
Stay updated with industry trends and competitor activity to generate unique and engaging content ideas.

4. Cross-Team Collaboration
Coordinate with designers, doctors, aestheticians, and video editors to produce compelling and on-brand content.

5. SEO & Performance Optimization
Ensure all content is optimized for SEO and user engagement. Track and analyze performance metrics (reach, engagement, conversion).

6. Writing & Editing
Draft and polish high-quality blog posts, treatment descriptions, ad copies, and captions with a consistent brand voice.

7. Content Consistency
Maintain uniformity in tone, language, and visual guidelines across all channels.

8. Performance Monitoring
Use tools like Google Analytics, Meta Business Suite, and other platforms to monitor content effectiveness and make improvements.

9. Content Innovation
Experiment with new formats like reels, educational carousels, and patient testimonials to keep the audience engaged.

10. Campaign Support
Contribute to the development of promotional campaigns (launches, seasonal offers, etc.) with tailored content strategies.

Required Qualifications:

• Bachelor’s in Marketing, Communications, Journalism, or related field
• 2–3 years of experience in content strategy, digital marketing, or social media content planning
• Excellent command of English (written and verbal)
• Understanding of content performance metrics and analytics
• Basic understanding of SEO and keyword research
• Strong time management, creativity, and attention to detail

Job Type: Full-time

Application Question(s):

• what is your current/last salary?
• what is your salary expectations?
• does garden town suits you ?
• how soon you can join us ?

Experience:

• content strategist: 4 years (Preferred)

Work Location: In person