Content Strategist ( Marketing)

Role Overview

We are looking for a creative and data-driven Content Strategist to plan, develop, and manage content that supports marketing goals, brand positioning, and lead generation across digital platforms.

Key Responsibilities

• Develop and execute a content strategy aligned with marketing and business objectives
• Plan content calendars for social media, website, blogs, campaigns, and ads
• Create and oversee content for Instagram, Facebook, Google, website, WhatsApp, and email marketing
• Coordinate with designers, performance marketers, and sales teams
• Ensure brand voice consistency across all content
• Optimize content using SEO and performance insights
• Track content performance and improve engagement and conversions
• Support campaign launches, offers, and promotional activities

Required Skills & Experience

• Proven experience in content strategy or content marketing
• Strong writing, editing, and storytelling skills
• Understanding of digital marketing, social media trends, and SEO basics
• Ability to analyze content performance and optimize accordingly
• Experience with content calendars, CRM, and marketing tools

Preferred Candidate Profile

• Experience in healthcare / wellness / skincare / service-based brands preferred
• Creative thinker with a strategic mindset
• Ability to work independently and meet deadlines

Job Type: Full-time

Pay: ₹30,000.00 - ₹45,000.00 per month

Work Location: In person