Content Writer

About the Role:

We’re looking for a talented and versatile Content Writer to join our growing marketing team. As a mid-level writer, you’ll be responsible for creating high-quality content across a variety of formats—from SEO blog posts and website service pages to social media copy, ad scripts, and email campaigns.

This is a hands-on, fast-paced role for someone who can balance creativity with strategy, and understands the importance of voice, tone, and content performance.

Key Responsibilities:

• Write and edit SEO-optimized blog posts, landing pages, and service pages
• Create compelling social media copy for various platforms (Facebook, LinkedIn, Instagram, etc.)
• Draft persuasive ad copy for Google Ads, Meta Ads, and other paid channels
• Develop email marketing content including newsletters, drip campaigns, and promotional emails
• Collaborate with designers, strategists, and video editors to align messaging across formats
• Conduct research on industry-related topics and synthesize insights into original content
• Assist in refining brand tone, messaging guidelines, and internal content assets
• Optimize existing content for SEO, readability, and conversions
• Take ownership of multiple content projects with minimal supervision

Requirements:

• 2–4 years of professional writing experience (agency or in-house preferred)
• Strong portfolio showcasing a variety of content types
• Solid understanding of SEO best practices
• Ability to write in multiple brand voices and styles
• Excellent grammar, attention to detail, and organizational skills
• Ability to manage multiple deadlines and projects simultaneously

Nice to Have:

• Experience writing for healthcare industries
• Understanding of basic marketing funnels and performance metrics
• Experience working with remote, cross-functional teams

What We Offer:

• Competitive salary
• Complimentary lunch at the office
• Yearly salary increments
• Performance-based bonuses
• Participation in team sports and recreational activities
• A supportive team and collaborative environment
• Opportunities for skill development and career growth

Job Type: Full-time

Pay: Rs50,000.00 - Rs80,000.00 per month

Ability to commute/relocate:

• Rawalpindi Satellite Town: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

• What are your salary expectations?
• Are you available to to work onsite from 8:30 Am to 5:30 PM PKT at our Rawalpindi Office?

Experience:

• agency or in-house: 2 years (Required)

Location:

• Rawalpindi Satellite Town (Required)

Work Location: In person