Content Writer

We are seeking a talented and creative Content Writer with at least 3 years of experience in the UAE real estate industry to join our marketing team. The ideal candidate will be responsible for crafting high-quality, engaging, and SEO-optimized content for blogs, social media, newsletters, and marketing campaigns.

Key Responsibilities:

Real Estate Website Content

• Write SEO-optimized property listings, homepage copy, landing pages, and neighborhood guides that attract visitors and encourage conversions.
• Develop engaging blog posts related to the real estate market, trends, buying/selling tips, and property investment advice.
• Craft well-researched content that highlights the unique features of properties and services.
• Ensure content is aligned with the company’s brand and target audience, showcasing expertise in real estate.
• Write call-to-action (CTA) statements to encourage users to inquire, schedule a viewing, or contact agents.

Social Media Content

• Create short-form and long-form content for social media platforms, including Instagram, Facebook, LinkedIn, TikTok, and Twitter.
• Write captivating captions and hashtags that drive engagement, encourage shares, and increase followers.
• Develop social media campaigns that promote properties, services, events, and company updates.
• Craft video scripts for property tours, client testimonials, agent introductions, and other real estate-focused content.
• Adapt content for various formats, including stories, posts, carousels, and reels for social media platforms. Real Estate Blog Content
• Research and write informative, valuable blog posts on topics such as home buying and selling tips, market trends, mortgage advice, and property investment strategies.
• Develop evergreen content that attracts long-term organic traffic and ranks well in search engines.
• Write buyer and seller guides that help readers understand complex real estate processes in a simple and engaging way.
• Collaborate with the marketing team to plan and execute blog editorial calendars and ensure consistent publishing.

Website Content & SEO

• Write compelling and SEO-focused content for website pages, including the about us page, service offerings, and FAQs.
• Optimize content for search engines (keywords, meta descriptions, etc.) to drive organic traffic.
• Monitor the performance of website content and suggest improvements based on SEO results.
• Work with the web team to ensure content is user-friendly and aligned with the overall user experience (UX) strategy.

Branding & Creative Collaboration

• Collaborate with the marketing, design, and sales teams to develop creative content concepts and align messaging across all platforms.
• Ensure all content maintains a consistent voice and style aligned with the agency’s branding guidelines.
• Stay updated with the latest real estate trends, content strategies, and platform-specific best practices to create fresh and innovative content.

Qualifications:

• Minimum 3 years of experience in content writing, ideally within real estate, marketing, or a related industry.
• Strong understanding of SEO and ability to write optimized content that drives traffic.
• Proven ability to write for multiple platforms including websites, blogs, and social media.
• Ability to write in a variety of tones, from formal real estate guides to conversational social media posts.
• Excellent writing, editing, and proofreading skills with a focus on clarity and accuracy.
• Experience with content management systems (CMS) like WordPress and basic HTML knowledge.
• Familiarity with Google Analytics and other content performance tools is a plus.