Content Writer

Job Title: Content Writer

Location: Pune

Company: Provilac

About Provilac

Provilac is a premium dairy brand delivering high-quality, farm-fresh milk and dairy products. We are committed to offering purity, nutrition, and an exceptional customer experience. We are looking for a creative and detail-oriented Content Writer to join our marketing team.

Job Summary

The Content Writer will be responsible for creating engaging, informative, and persuasive content that aligns with Provilac’s brand voice. The candidate will work closely with the marketing, design, and product teams to produce content for digital platforms, campaigns, and customer communication.

Key Responsibilities

-Develop high-quality content for website pages, blogs, product descriptions, landing pages, and email campaigns.

-Write compelling, creative, and SEO-optimized copy for digital ads, social media posts, and marketing collaterals.

-Conduct research on industry-related topics, customer behavior, and competitor content.

-Collaborate with designers and marketing teams to conceptualize content for campaigns.

-Proofread, edit, and improve existing content to maintain clarity, grammar, and brand tone.

-Maintain consistency in messaging across all channels.

-Work on scriptwriting for short videos, reels, and promotional campaigns when required.

-Ensure content deadlines are met while maintaining quality.

Required Skills & Qualifications

-Bachelor’s degree in Marketing, Mass Communication, English, Journalism, or a related field.

-Proven experience as a Content Writer or Copywriter (1–3 years preferred).

-Strong command over English with excellent writing, editing, and proofreading skills.

-Ability to write engaging content tailored for different audiences and platforms.

-Basic understanding of SEO principles and keyword research.

-Creativity and ability to generate fresh ideas aligned with the brand.

-Familiarity with digital marketing trends and social media content.

-Attention to detail with strong research skills.

Preferred Skills

-Experience in FMCG, dairy, or health & nutrition industry content.

-Basic knowledge of Canva, WordPress, or content publishing tools.

-Ability to write scripts for video content.

Why Join Provilac?

-Opportunity to work with a fast-growing premium dairy brand.

-Creative work environment with growth opportunities.

-Chance to contribute to high-impact campaigns and brand-building initiatives.

Job Type: Full-time

Pay: Up to ₹30,000.00 per month

Benefits:

• Provident Fund

Work Location: In person